WOW Vegas Head of CRM

Company Overview :WOW Vegas is a cutting-edge social casino that offers an electrifying gaming experience to players in the US and Canada. Our mission is to bring the glitz and glamour of Las Vegas directly to our players, providing a diverse range of high-quality casino games that are both fun and engaging.
At WOW Vegas, we pride ourselves on creating a vibrant and inclusive community where players can enjoy a seamless and thrilling gaming adventure. We are dedicated to innovation, excellence, and the continuous enhancement of our platform

Role Overview:We're on the hunt for an experienced, forward-thinking Head of CRM / Player Communications to take our player engagement to the next level. This role isn’t just about sending emails — it's about building an automated, AI-enhanced engagement machine that drives loyalty, retention, and satisfaction across every player touchpoint.
You’ll lead the charge in shaping how we speak to players, using smart segmentation, automation, and personalisation to create meaningful connections at scale. If you’re a strategic thinker, a creative storyteller, and obsessed with tools that make life easier - read on.

What You’ll Be Doing

• Own the CRM Strategy:
  Build and execute a powerful CRM and player communications strategy focused on lifecycle management, reactivation, retention, and LTV growth.
• Bring Automation & AI into Play:
  Use AI and automation tools to scale personalised communication. Automate repetitive tasks and build smart workflows that allow your team to focus on what matters most.
• Lead with Words:
  Write (and oversee) copy that connects. Whether it’s an email, push notification, or in-app message - you know how to make it relevant and engaging.
• Launch & Learn:
  Plan and execute multi-channel campaigns, then track, test, optimise, and repeat. Every interaction is a chance to learn more and do better.
• Work Cross-Functionally:
  Collaborate with product, support, marketing, and data teams to ensure CRM efforts align with the broader player experience and brand tone.
• Build & Manage a Rockstar Team:
  Lead a small but mighty team of CRM specialists and copywriters. Create a high-performance culture focused on experimentation, impact, and iteration.

What we’re looking for

• Proven CRM Expertise:
  You’ve done this before, ideally in iGaming or a fast-paced B2C digital environment.
• Tech-Savvy & Automation-Oriented:
  You’re comfortable using AI and automation tools (e.g., Zapier, n8n, Make, ChatGPT, etc.) to supercharge your workflows and campaigns.
• Hands-on & Strategic:
  You can zoom out and think strategy, but you’re also not afraid to roll up your sleeves and get into the details.
• Master Communicator:
  Strong writing skills and a love for storytelling that drives action.
• Analytically Sharp:
  You don’t just run campaigns - you understand what worked, what didn’t, and why.
• Strong Leadership:
  You know how to inspire and get the best out of a creative, high-output team.

Bonus Points If You...

• Have experience in the iGaming space.
• Have built or scaled CRM programs using tools like Salesforce, Braze, Iterable, Klaviyo, Customer.io, or similar.
• Have implemented automation workflows with tools like Zapier, n8n, Make, or custom scripts.
• Have leveraged segmentation and data integration solutions like Twilio Segment to enhance personalisation.

Benefits:

• Competitive salary reflecting your skills and experience.