Key Mission of the Store Director is to successfully lead the Store by ensuring that all standards in terms of performance, processes and team management are compliant with FENDI values and guidelines.
The Store Director will be responsible for the business development and targets achievement by building up a loyal client base through the promotion of FENDI history, craftmanship, quality of materials and creativity.
Main Responsibilities
Monitor and achieve store performance with relevant KPIs
Assist in the selling process
Conduct a brief every day and animate the brief with a “Team Board”
Analyse the business, propose, and implement action plans to improve results, generate sales for each product category also by promoting cross-selling
Demonstrate sales leadership for staff and set performance targets for team and individual with relevant KPIs
Be aware of local trading environment and its impact on our sales, including competitors' trading activities
Manage and supervise the team in the correct execution of all company operating and stock procedures
Manage customer service quality, to meet client’s expectations by offering excellent customer service standards
To develop loyal FENDI clients and implement appropriate CRM tools and clienteling actions including in-store events
Act as brand ambassador to strengthen/build relationships with VIP clients
Improve Mystery Shopper Results with action plans
Manage sales force to achieve sales goals effectively and clearly assign their day-to-day tasks
Motivate employees to maximize team spirit, promote teamwork and maintain harmonious staff relations
Enhance individual's performance by discussing individual performance every month, daily coaching
Work with HR Dept. in recruiting the most qualified applicants to meet the store needs
Supervise store personnel and enforce Company policies while adhering to proper procedures regarding disciplinary action
Ensure the proper management of staffing roster to provide appropriate store coverage
Set up In-Store training routine
Conduct Induction Training for new joiners and mentoring exercises
Identify individual and team training needs to develop Talents and communicate these needs to HR Department
Manage day-to-day needs and administration
Review and submit sales and operational reports to management in adherence to company's KPIs and policies
Inform management of decisions and procedures relating to business made at store level and any staff issues
Take necessary actions to effectively control costs and ensure efficient operation in the store
Ensure that FENDI’s standards are applied and maintained at all times across the customer service, internal control and back-office activities (stocks, administration, etc.)
Ensure that Visual Merchandising is consistent with Company standards and display is always the best, aligned with sales performance
Profile
More than 10 years’ experience in Managerial role
Bachelor’s Degree or Master’s Degree is preferred
Manages his/ her image standards on a high level
Strong selling and communication skills are necessary