Stage - CRM & Trade Marketing (H / F)

Key Responsibility 1 – Customer Data Base Management and Strategies

• Ensure to communicate the KPIs to HQ and local team (monthly follow up). This requires a good level of Excel analysis.
• Ensure enrichment, growth, setup, and integrity of the CRM.
• Guarantee quality of the database from Boutiques.
• Provide updated client profiles and client information, with close communication with marketing and retail team.
• Update and communicate the do’s and don’ts of database management to the sales associates.
• Identify and anticipate key clientele problems/trends.

Key Responsibility 2 – Clienteling & Trade Marketing

• Define clienteling strategies and improve client experience: 1:1 rendez-vous, quick wins strategies, new co-branding partnerships, etc.
• Locally implement strategies to reach objectives with our top clients in close collaboration with Retail management.
• Define local opportunities to improve our clienteling.
• Support boutiques teams for events and activations with ad hoc client lists.

Key Responsibility 3 – eDM Campaigns

• Proofread translations, wording, and approval of test mails.
• Daily communication with global team and CRM agency.
• Support Wholesale partners with their newsletters strategies.

Key Responsibility 4 – Reporting

• Facilitate reports and analysis of the DB to management.
• Elaborate dashboards and reports for local management to support the efficient setup of strategies to meet sales objectives and strategic KPIs.
• Create new reports upon management and HQ requests.

Key Responsibility 5 – Budget

• Follow up on the CRM budget.
• Manage suppliers and invoicing.