Senior Social Specialist

Publicis Groupe Senior Social Specialist in Toronto, Ontario

Company description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto, and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well-recognized agency with credentials:

1. Great Places to Work certified three years in a row
2. Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
3. 2022 Media Agency of the Year
4. 2023 Media Agency of the Year finalist

What we Offer:

1. Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
2. Extended long weekends throughout the year with an additional day off each long weekend
3. Wellness & Tech benefits to support what’s most important to you
4. Birthday leave
5. Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
6. Local and Global Mobility within the Publicis Groupe network

Overview

The Paid Social Senior Specialist is highly experienced in executing social media advertising campaigns and has a deep knowledge of the ins and outs of these advertising platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and TikTok). This role reports directly to the account Supervisor/Manager, leading the implementation of paid social media plans and assuring high quality of work.

The Senior Social Specialist understands strategy and feels comfortable analyzing large volumes of data to extract meaningful insights that guide optimizations.

Responsibilities

1. Assisting the Paid Social Supervisor/Manager in the development of media plans to meet client’s goals.
2. Present strategy plans and performance reports to clients.
3. Lead campaign execution approach, with strong alignment between strategy and tactical plans.
4. Educate junior team members on platform best practices. Work closely with vendors and other external partners to achieve client goals.
5. Ensuring a high quality of work for all deliverables to clients. Point of contact for clients and different stakeholders.

Characteristics of Successful Paid Social Specialist:

Deep understanding of the intricacies across the main social media advertising platforms. Able to communicate complex solutions to less technical audiences verbally and in writing. Able to anticipate issues and have a solution-driven approach. Loves analyzing data and finding key relevant insights. Clearly understands client’s goals and uses that to guide ongoing analysis and recommendations. Team player with a confident “can-do” attitude and an eye on strategy. Constant learner. Pristine attention to details.

Qualifications

1. 3+ years of experience in Paid Social Media buying and planning on multiple social platforms for medium and large size clients.
2. Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
3. Technical proficiency across social media advertising channels (Facebook/Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, etc.).
4. Experience presenting data and insights to medium and large audiences.
5. Proven record managing multiple timely delivery and prioritizing projects in a highly paced environment.
6. Experience managing working relationships with internal and external partners.
7. Facebook Blueprint Certification, Twitter Flight School, and Snapchat Certification.
8. Proficiency in Microsoft Office, with an advanced working knowledge of Microsoft Excel.

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. We thank all candidates for their interest in Starcom; however, only those candidates selected for an interview will be contacted.