Senior B2C Marketing - Copywriter - TA172

Senior B2C Marketing - Copywriter - TA172

Develop and execute content strategies to promote new features and product updates across multiple channels.

Collaborate with product and design teams to deeply understand user needs and translate product capabilities into engaging marketing campaigns.

Create and manage media plans to effectively reach target audiences and support business goals.

Produce high-quality marketing materials including product videos, feature explainers, blog articles, social media content, landing pages, and in-app messaging.

Analyze performance data and user feedback to continuously optimize marketing content and campaign effectiveness.

Stay updated with industry trends and competitor activities to drive innovative marketing approaches.

Job Requirement

Bachelor's degree in Marketing, Communications, Business or related fields.

2+ years of experience in product marketing or content marketing roles, preferably in tech or digital platforms.

Proven ability to craft compelling content and manage end-to-end campaigns.

Strong collaboration and communication skills, with experience working cross-functionally.

Analytical mindset with the ability to translate data insights into actionable strategies.

Experience with digital media planning and performance tracking tools is a plus.