Sales Training Manager

About BYD Group

Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively drive the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of the sustainable future development for all humanity.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

About the Department

In the competitive landscape of Europe's automotive market,the Customer Experience Departmentof BYD Europe commits to excellence by crafting tailored, forward-thinking training initiatives that seamlessly meld BYD's innovative spirit with Europe's diverse automotive culture. Our mission is to empower our NSCs, dealership partners, key accounts, and our dedicated internal teams with the visions of BYD Group and its brands, product and technology knowledge that aligns with our customer experience strategies. Through continuous collaboration, technological integration, and market adaptability, we strive to establish BYD Group with its excellent automotive brands in Europe, all while championing unparalleled customer experiences.

Your Role

As the Regional Sales Excellence Lead-France, you will play a critical enabling role to ensure that our France customer facing teams are fully skilled and equipped to deliver consistently outstanding and meaningful customer experiences.

Our main goal: Empowering European sales teams at all levels with a focus on customer service and sales objectives. Embedded within the GTM (Go to Marketing) project team, deeply involved in all aspects of frontline sales, and promoting sales activities, sales empowerment, and other projects.

You will localize, optimize and deliver sales training materials and content that will ensure that our digital, retail and dealer-based sales teams have the necessary knowledge, skills, attitudes and behaviors they will need to deliver excellence at every stage of our customer journey for passenger cars: from initial lead enquiry through to vehicle delivery and customer loyalty retention.

You will be expected to develop and execute high-quality and impactful sales training for each of our New Energy Vehicle (NEV) model available in Europe. The training will be delivered in-person or virtually online, as a result, this position requires a comprehensive understanding of how to effectively develop teams and individuals to deliver an exceptional customer experience.

In addition to the above, you will also assume the role of Regional Training Partner for France. These particular requires close coordination with the sales, network development, and relevant teams in the NSC.

You will be a member of the Customer Experience Departmentand report directly to the European Sales Excellence Manager.

You will do

• Adapt the EU Sales Excellence Master Plan (SEMP) and Certification Program to the particular needs of French market

• Deliver impactful, effective and efficient sales and product training sessions and content balancing digital, virtual and physical learning methods and approaches.

• Control of Database of market dealer staff in Learning Platforms and Tools in close collaboration with the Training Coordination Team

• Deliver and contribute to the development of the TMP, including BYD Group introduction, Brands insights, product knowledge, onboarding, sales and delivery skills, customer experience and training validation/certification.

• Work with internal and external stakeholders (Customer Experience, Content development, sales, network dev., marketing etc..) and subject matter experts to determine training needs and work quickly to identify, build and implement training solution based on SEMP.

• Track and record all training interventions conducted in market and provide monthly training reports in time as required to feed in to centralized Europe-wide reporting.

• Searching, control and advising of possible external agencies which may collaborate in the development / execution / consultancy.

• Provide ad-hoc performance coaching for teams and individual team members where necessary.

• Provide necessary support to French speaking area

Key Objectives

• Implementation and adaptation of EU Sales Excellence Master Plan (SEMP)

• Validation and certification of local trainers

• Training Completion tracking

• Sales Staff certification management

• Customer Satisfaction Rates/NPS

You have

• Bachelor’s Degree in automotive, marketing or equivalent experiences.

• 8 years’ experience in a customer focused training/coaching team or organization.

• Customer-centric mindset, connected with our mission and a more sustainable future

• Excellent French and English language skills, (other European languages and/or Chinese would be a plus)

• Excellent coaching, training, communication and interpersonal skills with proven track record of positive influencing in teams.

• Familiar with digital tools such as Microsoft Office suite, Adobe creativity tools with ability to create/optimize digital/F2F contents to support SEMP.

• Ability to working in a rapid developing, dynamic environment and partner effectively with crossing border/cultural teams.

• Ability to travel up to 50% of the time as required. Mainly in the retail network of France and regular visits to BYD European HQ.

We offer:

• Performance and experience-based competitive remuneration.

• 25 days annual leave + additional holidays.

• Company phone and Commuting allowance.

• Department & company-wide teambuilding events.

• An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.

Our mission is to Cool the Earth by 1°. Our purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.