Revenue Operations Marketing Manager

☆ WHO WE ARE

Adikteev, a member of the 2023 "French Tech 120," fuels the app ecosystem by inspiring users to engage with the apps they know and love. Specializing in user retention, we grow in-app revenue and build user loyalty with custom retargeting and churn prediction campaigns.

With over 100 employees and offices in Paris, San Francisco, and Seoul, Adikteev operates worldwide, achieving a 60% revenue growth this year ($50m+ revenues in 2023).

☆ HOW WE DO IT

Own It, Live It: Our top priority is making sure our customers are not just happy but thrilled. We're not afraid to make bold moves, take charge of challenges, and see them through to the end.
Rolling with the Changes: We don't just face challenges, we predict them. Agility is our middle name, and we're all about continuous learning. Adaptability is our recipe for success.
Making Waves with Purpose: We're here to make a difference. Every decision and action we take is aimed at making a meaningful impact.
The ADIKTEAM Vibe: It's not just a team; it's the ADIKTEAM. Each one of us is a crucial part of the squad and we're always on the lookout for A+ players.

☆ WHAT YOU WILL DO

You will lead data-driven marketing strategies, optimize the customer lifecycle, and manage funnel performance. Reporting to the VP of Marketing and collaborating closely with the Head of Events, Head of Content, and the Revenue team, you will oversee marketing systems, analytics, and operations to help drive and measure revenue growth and efficiency.

HubSpot Management, B2B Campaign Management & Operations:

1. Oversee HubSpot to ensure data accuracy across contacts, companies, and deals, and maintain organized lists and workflows.
2. Audit workflows, emails, and platform connectivity, ensuring seamless functionality across campaigns.
3. Develop and maintain reports and dashboards, providing actionable insights for the Revenue team.
4. Evaluate new HubSpot features and integrated platforms to enhance internal user experience and streamline / optimize the marketing funnel.
5. Organize and optimize email campaigns, collaborating with the Head of Content to align on best practices for engagement along with necessary segmentation to enhance performance of email marketing.
6. Regularly review performance metrics to refine email strategies and improve CTR and open rates.

Funnel & Lifecycle Management:

1. Track and analyze contacts through the marketing funnel, maintaining updated reports on customer lifecycle.
2. Send regular funnel updates and insights to revenue teams and leadership team.
3. Propose and evaluate new tools or processes to improve existing funnel.

Attribution, Analytics & Reporting:

1. Ensure data accuracy in HubSpot and attribution models, troubleshooting scoring models as necessary.
2. Conduct in-depth analyses to improve lead quality and tracking.
3. Lead monthly, quarterly, and annual reporting, turning metrics into actionable insights for strategic decisions.
4. Track leads from marketing channels, sharing relevant insights with the VP of Marketing and cross-functional teams.
5. Oversee Attribution Scoring Model report to demonstrate ROI on Marketing activities.
6. Closely collaborate with the Revenue team to enhance their reporting and analytics tool.

Webinar & Event Operations:

1. Collaborate with the Head of Events and Head of Content to manage end-to-end webinar and event logistics, including campaign setup, landing pages, and promotions.
2. Update post-event reports, share performance insights with the team, and contribute to recap communications.

Partnership & Integrations Management:

1. Oversee partnership platform, managing partner data in HubSpot and ensuring smooth tool integration.
2. Conduct regular syncs with partners to align opportunities and drive collaboration with Business Development teams.
3. Monitor tool adoption, promoting its value internally and reporting key insights to the VP of Marketing.

☆ WHO YOU ARE

You will be a good fit to join the Marketing team at Adikteev if you have:

1. 3-5 years experience in Business intelligence or revenue operations with a strong focus on data-driven insights.
2. Proven expertise in HubSpot and marketing automation tools.
3. Strong analytical skills, including experience with funnel and lifecycle reporting.
4. Advanced Microsoft Excel experience.
5. Ability to manage cross-functional projects and collaborate with senior leaders.
6. Good command of English (C1).

☆ PERKS AND BENEFITS

1. Competitive Salary;
2. Performance-based Quarterly bonus with transparent KPIs;
3. Profit-sharing scheme ("Prime de participation");
4. Longevity bonus every 2 years;
5. Healthcare plan with excellent coverage (50% of the contribution covered by Adikteev);
6. €9 Lunch Vouchers (Tickets Restaurant - SWILE card - 50% of the contribution covered by Adikteev);
7. 4 1/2 days work week (Fridays afternoon off);
8. "RTT";
9. 50% of transportation fees covered by Adikteev (Navigo Pass);
10. Mental Health support;
11. Flexible remote working policy;
12. Regular team-life event/activity;
13. Parental leave Policy.

☆ OUR PROCESS

1. Call with Mélanie, Talent Acquisition Partner
2. Team fit interview with Alethea, VP of Marketing, and Margot, Head of Content & Partnerships
3. A case study with Alethea and Pierre, Head of Analytics
4. Interview with Emilien, Co-Founder, and Antoine, Chief Customer Operations

We prioritize people, not just job titles.

At Adikteev, we value talent in all its many forms and qualifications. If, after reading this job description, you feel that the position aligns with your current abilities and career aspirations, we encourage you to apply even if you don't have every skill listed.

Not everyone will make it through our hiring process, but your skills might just be the perfect match for another adventure we have now or down the road.

As an Employer of choice, Adikteev does not and shall not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.