Define Strategy and Key Tactics for selected Products / TAs and support BD&L / portfolio with commercial assessments.
Support countries with their in-market performance.
Centrally define launch strategy and prepare all launch materials 'Launch in a box.'
Support definition of digital materials.
Major Accountabilities:
Define the European Strategy for selected Products / TAs, and support BD&L and Portfolio with expertise and commercial assessments to secure assets.
Lead the cross-countries launch team for launches in Biologics, including the definition of the launch strategy and the development of all launch materials to be used by countries.
Closely collaborate with Market Access and Medical to bring initiatives to life. Actively support digital transformation.
Support countries to maximize the in-market performance of the Biologics business by assessing opportunities and providing them with support on the implementation.
Ensure understanding of market, competition and key treatment trends.
Drive patient and customer understanding.
Ensure peer-to-peer leadership and close collaboration with country marketing organizations.
Key Performance Indicators:
Number of Biologic portfolio assets.
Performance of launch products.
Sales and Market shares of defined in-market products.
High Quality and timeliness of deliverables.
Feedback from countries regarding collaboration and delivered value.
Cross-functional collaboration within team, across line functions and within own department.
Requirements:
A business and/or science background and degree is required.
Fluent English is required and fluency in another international language is beneficial.
Minimum 6-8 years Branded specialty (Biologics) commercialization experience.
Strong marketing background.
Experience with digital commercialization.
Local country experience required.
Prior launch experience required.
Prior line leadership preferable.
Previous experience in Global or Regional role is desirable.
Disease area experience is required for Rheumatology & Oncology with Biologics.
Excellent business acumen, external focus, strong communication, analytical and project management skills are essential.
Ability to lead cross-functionally and with country organizations is essential.
Seniority Level: Director
Employment Type: Full-time
Job Function: Marketing and Business Development
Industry: Personal Care Product Manufacturing and Pharmaceutical Manufacturing
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