Renewables Technology Engineer (F / M)

Member of the Motul Global Leadership team and reporting to Motul's Chief Brand & Communication Officer, the Head of Brand Activations is the guarantor of the best activation and respect of the Motul brand image. This role oversees Motul's communication strategically & operationally through 4 main pillars:

Responsible for the elaboration and management of the partnerships strategy within the Motul Group. In collaboration with different stakeholders (Brand & Comm team, BUs, R&D, Product, CoE Market, Chief Business Officer), he/she designs, plans, implements, and reports on Brand Activations to support the company's strategic objectives.

Managing a team of 4 to 6 people, the Head of Brand Activation is responsible for the strategy and implementation of Motul's communication and business strategic plan:

SPONSORSHIP & PARTNERSHIPS

With the support of a Sponsorship manager:

• Define a new Motul partnership territory in line with the brand narrative (brand strategy) and business strategy.
• Benchmark, identify, and source the right strategic partners to meet the brand and company's objectives.
• Build, answer, nourish, and coordinate a network that can feed the brand partnership territory.
• Negotiate, contractualize, deliver, monitor, and align Motul's & partners' benefits for each sponsoring deal.
• Coordinate with stakeholders the implementation of these benefits into concrete 360° activation plans throughout the year.
• Transmit, delegate, & monitor to the stakeholders (BUs, Brand & Comm, Product, R&D) the benefits negotiated to help them transform into concrete activations and maximize the output of each contractual counterpart, and yearly assess the outcomes.
• Set up a ROI approach and the appropriate tools to measure & monitor.

Brand Representation

• Represents the Motul brand across the world in the motorsport sector.
• Point of contact for all the sponsoring global activities.
• In charge of rolling out the right opportunities to the right stakeholders within the group.
• Guide and challenge the BUs' approach and initiatives on the partnerships.

EVENTS & ACTIVATION

With the support of an Event manager and an Event coordinator:

• Manage strategically and operationally all gold events (corporate) happening in the world.
• Plan, manage & coordinate all activations involving Motul's presence in external gold events worldwide (MotoGP, Dakar, WEC, Retromobile).
• Build and coordinate with stakeholders the implementation of all the activation plans before, during, and after the event (Team members, product dept., R&D, BUs).
• Plan, manage & coordinate the Motul VIP programs related to gold events (Motul Experience) and Motul booth at the same events.

Profile

Education / Qualification: MASTER DEGREE MARKETING / Business School or equivalent / Sport Marketing is a plus.

Experience needed: 12 Years + of experience with at least 5 years of experience in a Management position, Motorsport / Automotive & Powersport Experience.

Sponsorship & Brand Activation Expertise

Language: English is the main language for the job: Written & Spoken / French written & spoken / Every other language appreciated.

Soft skills: Profile used to evolve in a multicultural environment and international groups. Flexible, multi-tasking with a strategic overview and able to cope with complex situations and different influence poles. Very good relationship and negotiation know-how.