Regional Marketing Manager, Paris

Large company with great ambitions and close relations

efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with complete, flexible, customizable, and scalable software to enable their growth. efficy’s platform includes products for marketing automation, sales, project management, customer service, and customer nurturing. Currently, more than 300,000 users from 63 countries use efficy’s tool.

Founded in 2005 and headquartered in Brussels, efficy’s around 500 employees work in local offices in Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Warsaw, Hong Kong, or remotely.

Our mission is to contribute to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.

In efficy, two days are rarely the same, and things are changing rapidly. So, fasten your seat belt, and join us on the journey.

A unique work experience & company culture

We want our employees to thrive in their daily lives, and therefore you can expect challenges, online music quizzes, onsite ping-pong tournaments, and lots more. Communication is informal, and your colleagues are only a short call away.

Your Impact

As Regional Marketing Manager, you will work for our French market. You will define and own your local marketing plan according to the central guidelines, manage your local budget and you will be the marketing contact for the other local stakeholders: sales, SDR, channel, and customer experience teams mainly.

Your key goal will be to drive new business in France. As Regional Marketing Manager you will be part of the Central marketing organization and you will closely work together with colleagues from demand gen, product marketing and sales enablement, brand & communications, design & production and marketing operations. As with all the Regional Marketing Managers, you will report to the Chief Marketing Officer. You will have a dotted line to the Head of Sales France.

Key Responsibilities

• Develop a Marketing plan for France: Identify and segment the target audience in France and develop marketing campaigns that effectively reach and engage with them.
• Build and maintain the company's brand image and reputation in France, ensuring that it resonates with the local culture, values, and is consistent across all marketing channels.
• Partner with the SDR and sales teams to drive sales pipeline and revenue through regional marketing activities using on and offline channels for different business segments.
• Own the overall responsibility for planning and executing a multitude of marketing programs using the right mix of digital marketing, inbound and outbound marketing activities, e.g. content marketing, local events (e.g. conferences, webinars, online Meetup/Round Table).
• Assess marketing activities utilizing the Central MKT KPI dashboard and track, measure, report, and improve ROI on a continuous basis.
• Work with data.
• Manage the French marketing budget and allocate resources for various marketing activities to ensure the best ROI.
• Manage the company's reputation and build positive relationships with key influencers and media outlets in the region.

About YOU

• Degree qualifications in Marketing or equivalent through experience
• 6 to 10 years in a Regional Marketing role (BtoB and fast-moving IT international environment are considered as a plus)
• Advanced knowledge of digital marketing
• Well organized, able to manage multiple projects, and flexible
• Drive, ambition and a high-quality bar
• Functions with confidence and is comfortable in a fast-paced, high-growth environment
• Data driven and growth marketing mindset
• Views marketing and sales as essential partners in growth
• Abilities for understanding a technical environment and technical solutions
• Strategic & hands-on
• Fluent in French and English
• A first experience in the SaaS industry
• Knowledge of the French CRM market

We offer YOU

• A competitive salary package and a referral program
• A stable and growing company with an entrepreneurial mindset where we will listen to your ideas and support you to make it happen
• High flexibility and hybrid work is part of our DNA
• International growing opportunities and internal mobility
• Events: team lunches, after work, sports, trips

efficy is a people-first employer. We offer equal opportunities to all our candidates. We pride ourselves on the diversity of our people. We welcome you, and everything that makes you—well, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status. So, if you’re interested in joining us, please feel free to apply. We can’t wait to meet you!