Programmatic Specialist

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Publicis Groupe Programmatic Specialist in Toronto, Ontario

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well-recognized agency with credentials:

1. Great Places to Work certified two years in a row
2. Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
3. 2022 Media Agency of the Year
4. 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

The Programmatic Specialist is responsible for aiding activities such as campaign setup, campaign management, optimizations, and performance reporting. The Programmatic Specialist is responsible for identifying and implementing optimizations as approved by the Account Manager and client. He/she provides input in the construction of client decks and status documentation.

The Specialist supports the Account Manager in client activation.

Responsibilities

1. Aid Account Manager in execution, management, and optimization of large online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns)
2. Manage the execution and optimization in preparation for campaign launch for smaller accounts
3. Assist in the development of client-facing campaign performance reports
4. Trafficking campaign tags into Programmatic platforms
5. Running the campaign QA process to ensure accurate campaign implementation and pacing
6. Providing monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

Qualifications

1. 1 year of experience in digital marketing
2. 1-year hands-on experience with DV360 or Google
3. Experience with Verizon or Amazon is beneficial
4. Understanding of traditional and interactive media planning elements
5. Proficiency in Microsoft Office solutions
6. Strong analytical thinking and mathematical skills
7. Excellent communication and writing skills
8. Ability to organize and manage detail work

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness, attracts world-class talent, and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom; however, only those candidates selected for an interview will be contacted.