Programmatic Solutions Consultant - Adapt, Amazon Ads

Amazon Ads operates at the intersection of eCommerce and advertising, offering a rich array of digital advertising solutions with the goal of helping consumers find and discover products and services. We help advertisers reach global audiences via Amazon owned and operated sites (Amazon.com, IMDb.com), millions of Fire TVs, Kindles, and Fire Tablets, and on high-quality sites across the internet via the Amazon DSP. With a range of flexible pricing and buying models, our advertising solutions help businesses build brand awareness, increase product sales, and solidify brand loyalty. If you are interested in joining a world-class advertising group with a relentless focus on the customer, you’ve come to the right place.

Amazon Adapt is a program designed to offer coverage solutions for business gaps which may occur due to extended leave (parental, medical) and unexpected account transitions. Amazon Adapt deploys highly skilled, hyper-agile talent that ensures customers can continue to invest in their partnerships with Amazon Advertising, uninterrupted. The program ensures that the high bar for customer service, strategic partnership, and revenue attainment is maintained during these coverage gaps.

As a member of the Amazon Adapt team, you will have the opportunity to complete a series of rotations across a range of consumer industries. This enables Adapt team members to experience high-velocity exposure to teams across the organization and to clients across different verticals. From day 1, Adapt team members must use their experience to earn trust with multiple stakeholders and take command of a new leadership role within a team. As a member of the Adapt team, you will use your experience and vast knowledge in an array of work scenarios that affect internal stakeholders and clients. Adapt team members are decisive, knowledgeable, and use high judgment. The Adapt role will give you a chance to Learn and be Curious and the autonomy to own projects that will help you advance your career at Amazon. The Adapt team prioritizes flexibility, and hires for both 40 and 30 hour work weeks. If you are ready to make an immediate impact, embrace change, and accelerate your career at Amazon, come join us!

As a Programmatic Solutions Consultant (PSC), you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. You will drive success by developing customer expertise in our programmatic advertising DSP. The Programmatic Solutions Consultant has experience in advertising technology and the programmatic advertising domain, leveraging this expertise to help our customers meet and exceed their business objectives. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Advertising internal sales, product, and support teams to address customer needs.

Key job responsibilities

You will be passionate about understanding customer objectives and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity. Specific responsibilities include:

1. Owning the relationship with programmatic trading desk managers, engaging with multiple customer organizational levels to understand business objectives.
2. Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices.
3. Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations.
4. Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists).
5. Defining and improving processes and tools for the Programmatic Solutions Consultant team to better serve customers.

A day in the life

A typical PSC engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action. You will advocate for customers in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSCs operate as trusted advisors to customers every day, and ensure customers gradually develop into proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.

About the team

The Amazon Adapt team specializes in dynamic work. Our team supports the Global Amazon Ads Organization during gaps in business coverage due to leaves of absence and unexpected employee movement. Amazon Adapt’s vision is to provide the world's most customer-centric business coverage, exceeding both customer and employee expectations during periods of transition. This role may support various categories/verticals/locales based upon the needs of the business and provides a fast-paced environment that offers team members continual opportunities to learn, be curious and develop their skills.

Qualifications

Minimum Qualifications:
3-5+ years’ experience in programmatic advertising in a consultative role, providing hands-on customer service.
Experience owning relationships with programmatic decision makers.
Ability to effectively present to and confidently communicate with business-to-business (B2B) customers, including facilitating onboarding and training, or presenting plans to customer leadership (e.g. Head of Programmatic at an agency or advertiser).
Knowledge of multiple areas of programmatic advertising technologies: DSPs, RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, bidding engines, second-price vs first-price auctions, pixel and tag managers, cookies, viewability, etc.
Fluency in French, Italian or Spanish (ideally all).

Preferred Qualifications:
4+ years experience in programmatic advertising.
Proficient oral and written communication skills with ability to establish credibility with technical and non-technical business owners.
Excellent organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Additional European languages or Mandarin is a plus.
Vertical specialization (e.g. in entertainment, automotive, etc.) within programmatic advertising is a plus.

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