Operational Marketing Director - Service Line Water, Environment and Energy Transition

Operational Marketing Director - Service Line Water, Environment and Energy Transition

• Job Family: Marketing & Communication
• Type of Contract: Permanent Contract
• Experience Level: Mid-Senior Level
• Location: Montreuil

About Us

The Water, Environment, and Energy Transition Service Line is organizing to provide full support for the development of its activities worldwide.

The Service Line is structured with a team focused on technical, strategic, marketing, and commercial challenges. It is seeking its future Operational Marketing Director.

About the Role

Reporting to the Service Line Director and a member of the Service Line Executive Committee, your main role will be to deploy and implement a comprehensive marketing strategy and develop our offerings in both French and international markets. You will work across all the Service Line's activities.

Key Responsibilities:

• Market Analysis: Analyze target market trends and conduct competitor monitoring.
• Marketing Mix Development: Develop the marketing mix, including service positioning and pricing.
• Content and Communication: Create and customize communication content and materials for target markets and services.
• Marketing Action Plans: Define and monitor marketing action plans (KPIs: market penetration rates by target markets).
• CRM Reporting: Structure and coordinate commercial team reporting via CRM tools.
• Commercial Support: Potentially accompany commercial actors to key clients and partners.
• Customer Satisfaction: Implement customer satisfaction measurement tools and analyze the results.

The Operational Marketing Director is responsible for the success of marketing plans and the company's market position. She/He defines strategic development axes for new products and manages existing products (innovation and operational marketing), setting development priorities in collaboration with activity directors and commercial teams.

Main Missions:

• Competitive Analysis: Anticipate market evolutions through technology monitoring and customer needs listening.
• Market Analysis: Define market targets and understand private and industrial clients.
• Product Line Strategy: Develop a strategy and development policy for each product line.
• Offer Development: Write and format our offers.
• Communication Actions: Develop communication actions with relevant teams.
• Impact Measurement: Measure the impact of actions through CRM.
• Commercial Role: Potentially accompany teams to clients.
• Innovation Collaboration: Work closely with innovation teams to define needs and strategic axes.
• Matrix Collaboration: Work matrix-wise with all Group and activity stakeholders.

What do we need from you:

• Education: Master's degree (BAC+5) or equivalent in Marketing, Commerce, or related fields.
• Experience: Over 5 years of experience in the field, ideally in engineering sectors in France and internationally.
• Skills: Curiosity about market evolution, commercial sense, negotiation skills, and continuous network engagement.
• Qualities: Leadership, autonomy, synthesis skills, communication techniques, commercial tools (CRM), and project management methods.
• Languages: Fluent in English; a second language is a plus.