Omnichannel Marketing & Sales Manager

Job Responsibilities:

• Follow current Sales and Marketing Management Plan, and revise and adjust the plan accordingly to implement a digital-first marketing strategy to boost brand awareness, generate leads, increase direct sales and engage customers.
• Oversee performance marketing activities, including PPC, SEO, website development, email marketing, and paid social media campaigns.
• Manage content creation across various platforms, ensuring high-quality storytelling that aligns with La Galigo’s branding.
• Optimise marketing automation and CRM strategies for effective lead nurturing and conversion.
• Analyse marketing data and sales funnel performance to refine strategies and maximise ROI.
• Lead offline marketing initiatives, such as networking events, trade shows, and partnerships with travel agencies.
• Identify and collaborate with Key Opinion Leaders (KOLs), influencers, and brand ambassadors within the dive and travel industry.
• Report to upper management on the department’s Marketing activities.
• Oversee and lead the sales and reservations officer, ensuring clear and effective communication with guests and agents.
• Implement lead qualification processes to enhance conversion rates from marketing efforts.
• Drive a seamless customer journey from marketing engagement to sales conversion.
• Report to upper management on the department’s Sales activities.

Industry Knowledge & Trend Monitoring:

• Stay informed about industry trends, competitor activities, and innovations in the Liveaboard diving sector.
• Identify emerging market opportunities and adjust marketing and sales strategies accordingly.
• Maintain strong relationships with key players in the dive industry, including travel agencies, influencers, and brand partners.
• Ensure La Galigo remains positioned as a premium Liveaboard in Indonesia.
• Manage the marketing and sales P&L, ensuring budgets are effectively allocated for maximum return on investment.
• Identify cost-saving opportunities while maintaining high-quality marketing and sales initiatives.
• Prepare and present financial performance reports and KPIs, adjusting strategies accordingly.

Qualifications & Requirements:

• 5+ years of experience in digital marketing, with 2 years in sales
• Industry experience in Liveaboard diving, dive travel, or adventure tourism is preferred but not essential
• Strong expertise in paid digital advertising, SEO, CRM automation, and analytics tools
• Proven experience in budget management and financial reporting
• Demonstrated ability to drive lead generation, sales performance, and profitability
• Excellent leadership and team management skills
• Expert level written and spoken English skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Tertiary level education in Marketing, Communications or related field

Join La Galigo Liveaboard and help us continue to be a top choice for adventurous travellers seeking unique diving experiences!