Meeting Events Director - Midscale Economy

The Director of Meetings & Events serves as the global product lead for the Meetings & Events segment within Global Midscale and Economy Brands.

This strategic role is responsible for shaping and driving the brand proposition customer experience and product innovation. The Director will ensure that the Midscale & Eco Brands M&E offering is differentiated, customer-centric, and aligned with the overall brand strategy driving business growth and brand preference globally.

Key Responsibilities

• Develop and execute a global product strategy for M&E (Priority focus on Novotel and Mercure brands).
• Lead the evolution and innovation of the M&E product proposition ensuring alignment with buyer and customer needs, market trends, and brand positioning.

Customer Experience

• Define and articulate the customer journey ensuring excellence across the hotel portfolio.

Collaboration & Cross-Functional Partnerships

• Collaborate closely with Brand Leaders, Customer Insights, Operations, Digital, and Sales teams to drive initiatives.
• Drive product innovation by identifying emerging trends, technologies, and customer expectations and translating these into actionable initiatives.

Brand Standards & Guidelines

• Develop and manage brand standards and guidelines specific to M&E ensuring hotels deliver high-quality, on-brand meeting and event experiences.
• Oversee the development of master brand-led POE M&E marketing content platforms, promotional offers, and campaigns in partnership with the Sales, Marketing, Digital, and RM teams.
• Support M&E strategic accounts programs ensuring participation in global contracts and events.

Stakeholder Engagement

• Act as the subject matter expert and advocate for M&E internally influencing key stakeholders and driving alignment across departments.

Performance Monitoring

• Monitor performance metrics, customer feedback, mystery calls, and market insights to continuously refine and enhance the M&E proposition.

Qualifications

• Extensive experience (8 years) in brand product marketing or sales within the hospitality, travel, or events sector.
• Deep understanding of the MICE industry and evolving customer needs within the meetings and events space.
• Proven track record of developing and implementing product strategies that drive business growth and brand differentiation.
• Strong strategic thinking, analytical, and problem-solving skills with a customer-centric mindset.
• Excellent stakeholder management and influencing capabilities with the ability to collaborate across functions and geographies.
• Strong project management skills with the ability to lead complex initiatives from concept to execution.
• Exceptional communication and presentation skills.
• Global mindset with an appreciation for cultural nuances and regional market dynamics.
• Familiarity with digital tools and platforms relevant to meetings and events (e.g., virtual/hybrid event solutions, booking platforms).
• Customer-focused and service-oriented.
• Innovative and forward-thinking.
• Detail-oriented with a passion for excellence.
• Strong communicator and influencer.
• Collaborative and team-oriented.
• Adaptable and culturally aware.
• Results-driven and performance-focused.

Additional Information

Why Join Accor

• We are committed to the world around us with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

Your Career

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
• Training and career paths are defined both individually and collectively allowing us to grow together on a daily basis.
• We value the richness of diverse nationalities represented from various backgrounds encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees especially those with disabilities.

And Also

• ALL Heartist Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide.
• Heartist for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
• Sustainable Mobility Package up to 700 for the use of green transportation or 50% coverage of Pass Navigo (public transportation pass).
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.

Remote Work:

Key Skills

Marketing, Catering, Organizational skills, Hospitality Experience, Management Experience, HubSpot, Event Planning, Events Management, Project Management, Event Marketing, Leadership Experience, Negotiation.

Experience: years

Vacancy: 1