Media Strategy Manager - Global Head of Men Franchises & Media Efficiency

Media Strategy Manager - Global Head of Men Franchises & Media Efficiency

Opening for Full Time Position (CDI)

CHANEL

The Fragrance and Beauty business affirms its uniqueness through a promise: that of revealing the most unique beauty of each woman through her perfume, her make-up and her skincare products. This philosophy is largely inherited from Mademoiselle Chanel, who has always worked to assert her own independence and that of all women.

Your Missions

• Define and orchestrate CHANEL Men Fragrances’ integrated 360° communication (BLEU de CHANEL, ALLURE HOMME SPORT and others tbc) in collaboration with Artistic Department, Marketing, Brand Engagement & Influence and Communication/Client Experience teams. Collaborate closely with media, social media, e-business, digital marketing, CRM and influence experts to create holistic communication plans.
• Set up an effective media efficiency strategy, with paid search at the heart, that enhances the client experience through an omnichannel data-driven approach while delivering tangible and measurable value.
• Build synergies with the data and digital teams to foster efficient innovations (1st party data integration, gaming, streaming, connected TV, etc.).
• Partner with the Global E-Business team to optimize the synergy between SEA and SEO.
• Contribute to the E-retail paid visibility guidelines to deliver a consistent approach with the Paid media strategy.
• Collaborate closely with the regional and local media teams to ensure implementation and monitoring of the global media strategy. Curate and scale the most relevant best-cases and opportunities.
• Drive the media agency team and the dedicated paid search experts to deliver media excellence, innovative ideas and optimized buying strategies, contributing to building long term brand desirability and fostering brand equity while delivering short-term performance.
• Ensure the optimization of the Joint Business Plan with Google by organizing regular Reviews and Action plans to support markets and regions.

YOUR PROFILE

YOU ARE ENERGIZED BY

• Strong leadership skills, able to bring others along.
• Highly collaborative and able to operate via influence in a matrix organization.
• Curious and future focused.
• Developing and defending holistic communication plans in a fragmented and rapidly changing environment.
• Client experience focused with a keen sense of business reality.
• Engaging and growing teams, mobilize and foster collaboration across multi-business teams and countries.
• Management, effective consulting and support skills - Proactive and driven.

WHAT YOU WILL BRING

• You have 10+ years of experience in marketing and media, at least partially non-agency.
• Proven experience delivering business value from media investment.
• Experienced in digital from branding to Performance with high capabilities in SEA.
• Deep understanding of marketing and media strategy for luxury brands.
• Ability to articulate a view of the future of media/communications.
• Proven experience in rolling out new ways of working and capability programs.
• Experience in a global or regional role preferred.
• Strong knowledge of luxury and F&B category.
• French and English are mandatory.

THE CHANEL EXPERIENCE

• At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams.
• We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. We are an Equal Employment Opportunity Employer and personal attributes do not form part of the selection process. Our team is selected solely for their talents and capabilities. We welcome the opportunity to learn how we can leverage your unique abilities and experiences to drive us forward.

Position based in Neuilly-sur-Seine.

About Us

Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide.

As an independent company, its core values are grounded in: Exceptional creation and client experience. As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.

Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.

Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.