MASTÈRE : RESPONSABLE MARKETING DIGITAL

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Directeur Marketing • Montreuil

Dernière mise à jour: il y a 10 heures

Description de poste

Your Role

We are looking for a Junior Trade Marketing Manager for the Veterinary Channel, who will report to the Sales Development Manager for France. In this role, you will be responsible for developing and implementing marketing strategies to increase sales and product visibility across the two main networks: Click & Collect and Brick & Mortar. Additionally, the Jr. Trade Marketing Manager will collaborate with the Key Account Manager to support wholesalers, GIEs, and groups, leading activation topics when relevant.

You will also take responsibility for organizing veterinary congresses, managing events, materials, and presentations while relying on technical input from Veterinary Affairs experts.

You’ll work closely with the Key Account Manager Team, Sales Team, Veterinary Affairs Manager, marketing, operations, Diet Brand Manager France, and other departments.

What you will do

• Category and Brand Expertise: Act as the primary expert for the veterinary channel, focusing on innovation and product launches.
• Category Vision Development: Define and implement the category strategy in alignment with brand teams in France.
• Wholesaler and Group Engagement: Collaborate with Key Account Managers to support wholesalers, GIEs, and groups providing the right material to the sales team.
• Veterinary Congresses and Events: Organize congresses, including materials and logistics, while collaborating with technical experts for content.
• Promotional Strategy: Design and execute distribution, assortment, merchandising, and promotional plans to support sales team visiting clinics.
• Campaign Performance Analysis: Monitor and report on trade marketing initiatives to improve effectiveness and ROI.
• Collaboration with Veterinary Affairs: Partner with technical teams to develop accurate materials and support sales training initiatives.
• Stakeholder Management: Build relationships with AFVAC and other key external partners, with internal team support, especially marketing.
• Budget Management: Oversee the trade marketing budget for material production initiatives, ensuring optimal resource allocation and results.
• Cross-Functional Coordination: Work closely with field teams, customer service, and other internal stakeholders to implement promotional activities.

What we are looking for

• Education and Experience: Master’s degree in Business / Marketing / Veterinary School ideally with more than 3 years of experience in trade marketing, category management, or brand management roles.
• Highly desirable: Proven expertise in the veterinary channel. Experience in the pet food, animal health sectors is highly desirable.
• Analytical skills and a keen interest in working with numbers.
• Results-Oriented: Highly motivated to achieve commercial objectives.
• Fluent in both French and English to collaborate with marketing teams and other markets.

What we offer

• Incentives and profit-sharing
• Hybrid working model
• Flexible working hours
• Between 12 and 14 days' RTT in addition to paid leave
• Weekly sports class in the office
• Meal vouchers
• Breakfast and fresh fruit
• 50% reimbursement of public transport season ticket and / or on-site car park
• CSE: payment and reductions for sport and culture, Christmas gift vouchers, holiday vouchers, etc.
• Affinity University Platform: Professional development opportunities for employees at different stages of their careers, recognizing the diversity of career paths.
• Pet-friendly office
• Celebrations and entertainment

If you don’t meet all the requirements, don’t worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed!

We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.

Our Company

Affinity Petcare is more than an international pet food company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.

We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.

So, what are you waiting for? Join our team to leave your footprint!

Want to know more about us?

Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team.