Marketing Manager UK

Kolsquare is the leading Influencer Marketing software solution in Europe, trusted by marketing professionals to manage KOL (Key Opinion Leader, also known as influencer) marketing campaigns. Our platform is designed to optimize brand communication strategies, addressing the challenges of the digital era.

With Kolsquare, professionals can seamlessly identify the most suitable KOL profiles, manage their campaigns from start to finish, and analyze their results and performance metrics.

Kolsquare leverages cutting-edge Big Data, AI, and Machine Learning technologies to empower hundreds of clients including Coca-Cola, Danone, Publicis, Orange, Sézane, and Decathlon. We help brands forge meaningful partnerships with over 3 million KOLs who have 5,000+ followers across 180 countries on platforms like Instagram, TikTok, Twitter (now X), Facebook, Snap, and YouTube.

In 2024, Kolsquare became part of the team.blue group, one of Europe's largest private tech companies. This partnership amplifies our commitment to innovation, excellence, and our continued trajectory of exceptional, profitable growth.

OUR MISSION

Kolsquare is proud to be a Benefit Corporation, certified B-Corp in 2024. Our mission is to help you realize your full potential while making a positive impact on the world.

Influencer Marketing is hailed as a revolutionary $30B industry that has transformed the media and digital landscape. It is both a goldmine of opportunity and a field surrounded by myths and uncertainties. While everyone acknowledges its impact on brand awareness and customer acquisition, not everyone knows how to harness its potential effectively.

At Kolsquare, we believe wholeheartedly in the power of this new media. We see it as the most impactful way for ideas, individuals, and organizations to grow and achieve their greatest potential. Furthermore, we believe it is an incredible tool to create meaningful, positive change for a better world.

Our mission is simple: to make the power of KOL Marketing accessible to all.

Your Mission as UK Marketing Manager

Turn Kolsquare into the number 1 Influencer Marketing platform in the UK by making the brand top-of-mind, and building a sustainable lead generation machine.

Your Scope as UK Marketing Manager

Reporting to the Head of Brand, you will own the UK marketing strategy, executing high-impact initiatives that drive awareness, credibility, and lead generation. You will work closely with the sales team to define market opportunities, create the right marketing materials, and ensure effective communication and engagement with potential customers.

Your role will require a mix of strategy, hands-on execution, and cross-functional collaboration, working with content, PR, partnerships, and digital marketing to position Kolsquare as a leader in the UK market.

Your main responsibilities

Brand Awareness & Thought Leadership

1. Position Kolsquare as the UK's go-to Influencer Marketing platform through PR, thought leadership content, strategic partnerships, and events.
2. Build relationships with media, industry experts, and associations to amplify our thought leadership.
3. Develop localized blog posts, reports, and whitepapers that showcase Kolsquare's expertise and proprietary data.
4. Secure speaking engagements & media opportunities to strengthen brand authority.
5. Work closely with sales to define a UK-specific acquisition strategy that aligns with our business objectives.
6. Develop marketing materials (brochures, case studies, blog articles, whitepapers, email sequences) that help the sales team convert leads.
7. Implement localized lead generation campaigns, including content marketing, paid media, and events.
8. Track key KPIs to measure impact and optimize campaigns for lead conversion.

Events, Partnerships & Community Engagement

1. Identify, plan, and execute high-impact local events that generate brand visibility and qualified leads.
2. Develop strategic partnerships with marketing associations, agencies, and key industry players.
3. Engage with influencer marketing communities & ambassadors to create advocacy and strengthen Kolsquare's reputation.

Public Relations & Media Management

1. Manage UK-based PR initiatives in collaboration with local PR agencies and journalists.
2. Pitch and distribute newsworthy content to key media outlets.
3. Monitor and analyze market trends & competitors, ensuring we stay ahead of industry changes.

This Role is tailored for you if:

1. You have 4+ years of experience in marketing, PR, or brand management, ideally in Influencer Marketing or SaaS Martech.
2. You have a deep understanding of the UK influencer marketing & media landscape with an existing network.
3. You have a strong network with relevant UK media, influencers, and agencies.
4. You're a strategic thinker and hands-on executor, ready to own and scale Kolsquare's presence in the UK.
5. You're commercially driven and know how to generate demand & support sales.
6. You have experience in creating appealing marketing materials (case studies, reports, brochures, email sequences).
7. You thrive in a fast-moving, international environment and love connecting the dots.

WHY JOIN US?

1. Be the face of Kolsquare in the UK and play a key role in our international expansion.
2. Work in a remote-first, flexible environment, with autonomy to shape strategy.
3. Join a B Corp-certified company that prioritizes ethics, transparency, and responsible influence.
4. Work with top brands & agencies in the creator economy and marketing industry.

Kolsquare is an on-demand work from home company, with a head office in Paris, France. You will have access to our coworking network Spaces in 400+ cities in the world, and we will gather physically on a monthly and quarterly basis with other Kolsquarians for great team-building events.

Our values at Kolsquare:

Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.

We believe that our differences enable us to be a better team, one that makes better decisions, drives innovation, and delivers better business results.