Marketing Manager DENZA

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

About DENZA:

DENZA was founded in 2010 jointly by Mercedes-Benz, the 'inventor of ICE vehicles' and BYD, the 'leader of New Energy Vehicles', both embracing the beautiful vision of realizing the future of electric mobility, with complementary advantages and strong alliance. Since its inception, DENZA has adhered to the strategic positioning of only providing new energy premium vehicles, and always shared and co-created with users to build an intelligent and safe new premium car brand with more sensory value for users.

Key Responsibilities:

1. Develop and execute comprehensive marketing strategies for the successful launch and operations of the Denza premium model in the French market.
2. Oversee branding, advertising, and promotional campaigns to establish Denza as a leading premium EV brand.
3. Collaborate with cross-functional teams to ensure alignment between marketing and sales objectives.
4. Manage relationships with internal or external partners for content creation, media buying, and public relations.
5. Monitor market trends and competitor activities to adjust marketing strategies effectively.
6. Prepare and manage the marketing budget, ensuring optimal allocation of resources.
7. Analyze marketing performance metrics and generate actionable insights to improve campaign effectiveness.
8. Other tasks assigned by Country Manager France.

Your Profile:

1. Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
2. Minimum 10 years of experience in the premium automotive industry.
3. Proven expertise in digital marketing, branding, and strategic planning.
4. Excellent communication and leadership skills.
5. Fluent in English and French.

We offer:

1. Performance and experience-based competitive remuneration.
2. 25 days annual leave + additional holidays.
3. Company car, phone, and commuting allowance.
4. Department & company-wide team building events.
5. An exciting opportunity to lead the European transition to Zero Emissions transportation and decarbonization of the economy.

Our purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.