Marketing Associate H/F

Globe Europe is part of Globe International, publicly listed and backed by over 30 years of experience in purpose-built apparel, footwear, skateboards, street fashion, outdoor and workwear, with products sold in more than 100 countries worldwide.

Globe upholds the ethos of unemployable. Unemployable represents a mindset to create your own work in which to work and flourish, rather than conforming to a corporate world in which you do not fit. Holding the belief that your aspirations are best met not by a set path, but by designing your own entrepreneurial or creative path.

THE ROLE

We are looking for a Marketing Associate to execute Salty Crew’s strategic marketing plan. The Salty Crew Marketing Associate will play a central role in marketing operations, such as trade marketing, content production, event organization, press relations, social media and digital marketing activations.

RESPONSIBILITIES

• Strategic marketing plan: Assist in the development of a strategic marketing plan to increase brand awareness and drive customer acquisition & retention
• Manage marketing programs: Collaborate with internal and external teams to ensure that schedules are respected and that projects are properly executed.
• Marketing Calendar: Develop and manage the brand marketing calendar
• Content production: Supervise the planning, creation and distribution of content (photos, videos, articles) for websites, social networks and campaigns.
• Event Management: Assist in the organization and logistics of promotional events, contests, tradeshows, sales meetings and other events related to the brand.
• Trade Marketing: Liaise with the sales team and retailers to develop an effective trade marketing program.
• Marketing Material: manage the production and distribution of marketing materials.
• Press relations: Follow and relay actions with the media, participate in the drafting and distribution of press releases.
• Social Media Management: Participate in the creation of content and the moderation of social media account, in collaboration with the international team.
• Brand Ambassador: Coordinate the relationship with brand ambassadors, ensuring the proper activation of collaborations and sponsorships.
• Marketing Back-Office: provide ongoing and effective back-office marketing support
• Analysis and reporting: Monitor the performance indicators of marketing actions, produce reports and recommendations.
• Assist with marketing support for other brands under the Globe group as required.

ABOUT YOU

• Fluent in English (ideally native tongue) and French
• 4+ years of marketing experience and strong functional skills in related brand marketing
• Excellent organizational skills: Ability to manage multiple projects in parallel and meet deadlines.
• Communication Skills: Excellent written and oral skills, ability to interact with internal teams, media and ambassadors.
• Proficiency in digital marketing tools: Knowledge of content management platforms, social media and reporting tools
• Knowledge and a strong interest or experience in the world of surfing and fishing.
• Positive, driven and can work independently and collaboratively in a team environment.
• Knowledge of office tools (Word, Excel, Powerpoint) to create documents, presentations and spreadsheets.
• Knowledge of Adobe Suite (Indesign, Photoshop) will be an added advantage.

Job Types: Full-time, Permanent

Experience:

• Marketing: 4 years (Required)

Language:

• Fluent English (Required)
• French (Required)

Work Location: In person

Application Deadline: 06/12/2024
Expected Start Date: 01/01/2025