Junior Retail Marketing Specialist

TCL was ranked as Forbes 2023 World’s Best Employers.

Founded in 1981, TCL Electronics (HKSE stock code 01070) is a leading consumer electronics company with 25,000 employees in 78 countries. The group, which specialises in LCD televisions, is the world's second largest. TCL Electronics has developed highly specialised expertise, favouring vertical integration, i.e., the manufacture of its products from A to Z. TCL's slogan, " The Creative Life ", sets the tone.

Present in Europe since 2007, the European Headquarters is in Issy-les-Moulineaux, France. The role of the European branch is to strengthen TCL’s brand in Europe and manage the company’s commercial and strategic development, supported by its sales, marketing and after-sales services teams. TCL has gained market recognition in all categories including Android TV, TV panels, LCD TV, Air conditioners, Refrigerators, Smart LTPS, and Washing machines, etc.

The development of our team is of great importance to us. We make sure that each one of our employees could take on more responsibility if they wish to do so. Well-being, listening, and equal opportunities are important to us.

Key Responsibilities :

Implementation of the Retail Marketing Strategy

• Manage the e-retail and trade marketing communication plan for specific clients across all product categories (browns and whites goods), in alignment with the Retail Marketing Manager and the Sales team.
• Develop e-retail activities, in-store promotional campaigns, merchandising initiatives, and product launch operations while respecting budget and time constraints.
• Analyze the market, competition, and trends to build relevant and effective strategies.

Customer Experience Optimization

• Ensure strong and high-quality visibility of the TCL brand at retail points and on clients' websites by making sure that communication materials (e-retail ads, POSM, displays, TV content, etc.) are available and properly implemented.
• Design and implement merchandising strategies to enhance product visibility both online and in-store.
• Collaborate with retailers' merchandising teams to guarantee a smooth and engaging customer experience in stores.
• Organize trade shows and retailer webinars.

Promotional Campaign Management

• Launch and oversee promotional campaigns tailored to clients and sales objectives, in coordination with the Sales department.
• Measure and analyze campaign performance to optimize future strategies.

Performance Analysis

• Monitor the progress of actions, control profitability, and optimize results. Provide monthly reporting against the plan and objectives.
• Make strategic adjustments based on customer feedback and market data.

Candidate's profile :

• A degree in Marketing, Business, Communication, or a related field (Bachelor’s or Master’s level).
• 1 to 3 years of experience in a similar position (retail marketing, trade marketing, or e-commerce) is required. Experience in the consumer electronics sector is a plus.
• Strong understanding of retail and e-retail environments.
• Ability to implement marketing campaigns across multiple channels (in-store, digital, promotional).
• Good analytical skills for campaign performance tracking and market analysis.
• Excellent project management skills : able to manage multiple tasks simultaneously while meeting deadlines and staying within budget.
• Creative mindset with a keen eye for detail and customer experience enhancement.
• Comfortable working in a fast-paced, international environment.

Communication & Language :

• Strong written and verbal communication skills.
• Fluent in English, Chinese will be a plus.
• Strong interpersonal skills : able to collaborate effectively with internal teams and external retail partners.

IT & Tools :

• Proficiency in Microsoft Office
• Knowledge of design or merchandising tools is a plus.
• Familiarity with retail / e-retail analytics tools is appreciated.

Personality :

• Proactive, curious, and dynamic.
• Customer-oriented mindset.
• Willingness to learn and grow within a structured and supportive environment.

Our Hiring Process

• Step 1 : Interview with our HRBP
• Step 2 : Interview with our Marketing Director and Retail Marketing Manager
• Step 3 : Interview with our General Manager France