Holistic Search & performance Manager

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Data Analyst & Search Manager

Location : Colombes, FR

Reporting to : Digital & Media Transformation Director

Why Work For Colgate Palmolive :

Join an innovative and dynamic team dedicated to driving brand growth with a people centricity mindset. Our team is committed to fostering a collaborative and educational environment where you can thrive and grow your digital expertise.

The learning & development opportunities : You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.

The challenge & variety : You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.

The global experience : You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.

The Colgate Values : Caring, global teamwork and continuous improvement are integral to how we operate every day.

Background and Job Purpose

The purpose of this role is to both drive growth for our brands through a thorough analysis of our marketing campaigns performance and continually improve ROI as well as running our holistic search strategy & implementation (SEA, SEO, Social, site UX).

This role has two direct reports, one located in France and the other in The Netherlands, both responsible for implementing local search (SEO, SEA, Social) strategy, monitoring performances, collaborating with the marketing team to drive website updates and supporting the data analyst and search manager during the quarterly performance review.

This person will collaborate with all key stakeholders (IMC / Media Manager, CRM Manager, eCommerce team and consumer experience marketing team), as well as a wider team (central IBE / IMC and OAC-Online Acceleration Center digital teams) to drive brand and business growth. This person will influence the organisation to build a performance mindset and culture within the WE Hub.

Main Responsibilities

1. Drive Holistic Search Strategy anchoring it into consumer centricity and well as Website.
2. Develop and drive the Search strategy and implementation for WEH in collaboration with our agency covering Paid search, SEO, Social Search including innovation.
3. Data oriented : ensuring tagging, performances are all in place to fuel our Quarterly Performance Review (Digital QBRs).
4. Website : Managing the local country digital specialist to drive website optimizations with a vision of the full digital ecosystem.
5. Be the expert in digital and media data Analysis, implementation of MMM and MME and lead the quarterly performance review.
6. Be the reference for data analysis and internal dashboard leveraging key platforms and tools (eg Google Marketing Platform, specifically GA4, SEMRush, ChannelSight, SimilarWeb, DV360) and dashboards (domo, datorama) to reach performance objectives. And highlight optimization fueling the IMC and digital manager as well as the wider marketing community across the three countries.
7. MME : lead the Marketing Measurement plan including the implementation of Marketing Mix Modelling (MMM) in collaboration with the digital and consumer experience teams.
8. Quarterly : Lead the QBR (format, data gathering, analysis, recommendations) to translate data into actionable insights.

Implementation of our data driven marketing approach :

1. Ensuring our ecosystem is tagged properly to track performances especially on Search, websites, ecommerce pages.
2. Working very closely with the CRM manager and IMC & Media manager.
3. Representing the WEH in European search, website conversations & ensuring that goals are aligned with digital transformation objectives.
4. Upskilling : Educate the marketing and wider team on the usage of these tools and reporting to fuel the brand development and activation.

Experience and Personal Attributes

1. Balance of outstanding data and analytical skills and strategic ability.
2. Experience working as a digital analyst, performance media / marketing or acquisition specialist from client or agency side.
3. Experience in Search with a holistic understanding of digital.
4. Utilise innovative approaches to quality traffic generation, conversion, acquisition or optimisation.
5. Excellent organisation skills and attention to detail.
6. Works collaboratively, creatively and analytically in a problem-solving environment, while focusing on action and results.
7. Can do attitude, self-starter, capable of working in a fast-paced corporate environment without full guidance; Resilient and confident.
8. Eager to take the business to the next level and quick to identify opportunities to do so.
9. Lead by example and not be afraid to roll their sleeves up.
10. Experience in managing a team & can showcase leadership skills.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.