Head of Marketing

Join to apply for the Head of Marketing role at Go Vocal (formerly CitizenLab).

CEO & Co-Founder of Go Vocal (formerly CitizenLab) | Helping govt leaders engage with their community

Go Vocal, a global impact SaaS scale-up, is looking for a purpose-driven Head of Marketing who is passionate about digital democracy to lead our marketing strategy, grow our international presence, and strengthen our global brand as we scale to 1,000+ cities within three years. You’ll align team efforts with business goals, lead our marketing team, and position Go Vocal as a thought leader in digital civic engagement.

What will you do?

• Develop, execute, and optimize a growth-focused strategy in collaboration with the GTM Lead.
• Use data-driven insights to refine and optimize campaigns and track key SaaS KPIs.

Lead the marketing team

• Guide and mentor a team of four, fostering creativity, experimentation, and collaboration.
• Enable your team to execute with agility and innovation.
• Position Go Vocal as a thought leader in participatory democracy.
• Strengthen brand messaging and visual identity by creating impactful campaigns.

Who you are?

• You have 5+ years of hands-on marketing experience, with a strong focus on execution.
• You have 3+ years of team management experience in B2B SaaS.
• You are a hands-on leader who embraces experimentation and data-driven iteration.
• You are a strategic thinker with a data-driven approach to optimizing SaaS KPIs.
• You are tech-savvy and analytical, with expertise in SEO, SEA, and automation.
• You have experience in or a strong affinity for the public sector and digital democracy.
• You are a relationship builder who loves to collaborate effectively across teams.
• You are fluent in English; additional European languages (German, Dutch, French) are a plus.
• You preferably work in Central European Time (CET), but living in Eastern Time (ET) is not a blocker.

If you don’t meet every requirement but are excited about the role, we’d still love to hear from you!

What’s in it for you?

• The opportunity to create social impact at scale in a fully remote setting.
• A key role in our international expansion as we transition to a global scale-up (50 employees today).
• A fast-paced, collaborative, and supportive work environment.
• A dynamic, international team in an exciting growth phase (10 years in, raising funds, expansion in 3-5 years).
• Competitive salary (€75,000 - €95,000 gross OTE, incl. 15% variable, and stock options, depending on experience).
• Perks: unlimited mental wellbeing support (OpenUp), Minimum 26 PTO days + quarterly Collective Fridays, sabbatical leave after 4 years, a yearly training budget, full flexibility on remote work, budget for a co-working space, yearly global meetup, and more.

About Go Vocal

Our SaaS platform is used by 500+ local governments and organizations in over 20 countries, enabling two-way communication between governments and residents. Since 2015, we’ve empowered 1.5M+ people to shape their communities and gained recognition as the 'Best Social Impact Startup in Europe', featured in The New York Times and Forbes.

We welcome applicants from all backgrounds, genders, experiences, and perspectives.

Ready to make an impact and join us in shaping democracies for the digital age?

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing, Strategy/Planning, and Management

Industries

• Public Relations and Communications Services, Government Relations Services, and Information Technology & Services