Growth Marketing Lead

GROWTH MARKETING LEAD (B2B) - REMOTE

Our client is a fast-growing startup in the tech/software space. They are fully bootstrapped and looking to grow the marketing team further to support their growth.

They are seeking an experienced Growth Marketing Lead to build tailored programs to expand their existing user base and pursue net new strategic accounts. This is an exciting opportunity to be the single-threaded owner of pipeline efforts and the first hire to own and scale up their demand generation function within B2B.

Location: 100% Remote

AS GROWTH MARKETING LEAD YOUR RESPONSIBILITIES WILL INCLUDE:

• Drive pipeline impact by creating and executing campaigns that will drive leads, MQLs, and pipeline.
• Run data-driven experiments to uplevel campaigns and processes.
• Define appropriate lead stages, correct routing, funnel performance, and pipeline creation for marketing programs.
• Build and optimize repeatable processes, templates, and best practices for campaigns.
• Establish data collection for key demand metrics across the funnel, working with data analysts to make informed decisions.
• Work closely with leadership to understand business objectives and translate them into impactful programs.
• Contribute to the team's main goal of maximizing marketing qualified opportunities and driving pipeline.

THE IDEAL GROWTH MARKETING LEAD WILL HAVE:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of B2B marketing experience in a SaaS environment.
• Demonstrated success in developing and implementing integrated marketing strategies that significantly impact pipeline growth.
• Ability to provide examples and relevant stats illustrating successful pipeline creation and revenue generation.
• Experience in Product Led Growth (PLG) initiatives.
• Strong analytical abilities, capable of turning data insights into actionable marketing strategies.
• Superior communication, leadership, and teamwork skills, with a creative and proactive approach.

WHY JOIN THIS BUSINESS AS THEIR GROWTH MARKETING LEAD?

• Competitive salary.
• 100% Remote working - work from anywhere you want.
• Flexible working hours (with required UK timezone overlap).
• £2,500 personal development budget for certifications and training.
• Annual company retreat, fully paid.
• Company swag pack to welcome you aboard.
• Opportunity to define and scale the demand generation function in a high-growth environment.