Go - To- Market Manager

This role is responsible for leading the strategic planning and execution of product go-to-market launches. This role involves close collaboration with cross-functional teams to ensure successful market entry and sustained product and business growth.

• Lead Product Go-To-Market Strategies and Launch:
  • Develop and execute strategies to introduce products to the market effectively. This includes defining target audiences and ensuring alignment with overall business goals.
  • Responsible for collaboration with business partners in Marketing, Account Management, Sales and others to develop, organize, plan, deliver and evaluate GTM campaigns and activities.
  • Articulate and leverage the organization's unique abilities to deliver value to the market. Craft and communicate the product's value proposition clearly and document it.
  • Initiate the creation of the necessary collateral, such as presentations, battle cards, one-pagers, and FAQs, to launch a product successfully to market.
  • Collaborate with Marketing on digital marketing campaigns, events (webinars, breakfast briefings), and other channels to reach the target audience. Co-create a Product Marketing Roadmap in alignment with P&I Product Roadmaps to ensure all teams understand when, what, why, and how to sell.
  • Work with Strategy & Innovation to evaluate the needs of target markets and analyze market segments to actively pursue. Ensure that the targeted segments are large enough to support the current and future business of the product.
• Team Leadership:
  • Mentor individuals on the PDI GTM & Client Intelligence team with less experience. Coach individuals within GTM projects to achieve company, project and individual goals.
  • Act as the strategic go-to-market subject matter expert with ENGIE Impact.

• Education/ Certifications/ Experience
  • Bachelor's Degree required in one of the following fields; marketing, sales, business administration concentration
  • 5+ years relevant experience in Sales, Go-To-Market, Marketing, Project Management role required
  • Proven experience in go-to-market strategy development and execution.
  • May consider a combination of relevant experience with educational and other skills and abilities in lieu of educational requirements
• Competencies/ Skills/ Abilities
  • Ability to communicate complex ideas, anticipates potential objectives and persuades others, often at senior levels, to adopt a different point of view.
  • Solves unique problems with broad impact on the business.
  • Experience leading projects with notable risk and complexity.
  • Experience in people management encouraged.
  • Demonstrated excellent oral, presentation, written and interpersonal communication skills.
  • Proven teamwork, thought leadership, and stakeholder collaboration with limited guidance.
  • Demonstrated excellent time management and organizational skills.
  • Ability to work to deadlines under pressure while providing meticulous attention to detail.
  • In-depth conceptual and practical knowledge in product management and go-to-market strategies.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, etc.).
  • Eagerness to learn and develop within the role and team.
  • Familiarity with systems; Salesforce and other internal transversal process systems
• Other
  • Passion to drive Engie Impact's mission and values

• Work schedules are determined by business need and manager discretion; full time employment is considered 40 hours per week
• Health & Safety Working Requirements
  • Adequate working surface (can fit two monitors, a keyboard, mouse, and docking station)
  • Adjustable ergonomic chair
  • Proper Lighting
  • Heating, air conditioning and ventilation to create a comfortable environment
  • Appropriate internet and bandwidth to conduct business
• Incumbent may be exposed to frequent noise caused by telephones, office machines, and nearby oral communications among fellow employees
• As a global organization, attending meetings and events during early mornings and evenings may be required
• Performing duties and attending events during the evening and on the weekend occurs occasionally and may be required
• Traveling off-site to employee and client locations globally, events and vendor meetings is required, if necessary
• Business travel may be required up to 20% of the time

• Extended Periods of Sitting: Ability to remain seated for long periods, with regular breaks as needed.
• Visual Acuity: Ability to view computer screens and read documents for extended periods.
• Frequent Use of Hands: Ability to use hands for typing, handling documents, and operating office equipment.
• Communication: Ability to effectively communicate, both verbally and in writing, through various mediums including phone, email, and video conferencing.
• Mobility: Ability to move within an office environment to access files, office machinery, and attend meetings.
• Reaching and Handling: Ability to reach, handle, and manipulate objects and equipment within an office or remote workspace.
• Occasional Lifting: Ability to lift and move items, such as files or office supplies, typically up to 10 pounds.
• Flexibility: Ability to perform tasks that may require bending, twisting, or standing briefly to access materials or equipment.
• Accommodations: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.