Global Head of digital Marketing Branding

As the Global Head of Digital Marketing & Branding, you will drive our digital marketing and branding strategies ensuring a compelling and consistent digital presence across global markets. Reporting to the Global Marketing & Communication Department, you will enhance digital customer experience, amplify brand identity, and leverage digital channels to support business growth.

This role requires strong leadership, strategic vision, and expertise in digital marketing, branding, and cross-functional collaboration. You will work closely with key stakeholders including internal teams (Leaders, Corporate, Business, CSR, HR) and external partners (agencies, freelancers, and content creators) and orchestrate project management to align digital marketing initiatives with our diverse audience ranging from candidates and investors to artists, labels, and the broader music ecosystem.

Key Responsibilities

1. Digital Ecosystem Management & Strategy

• Build, sustain, upgrade, and manage a comprehensive digital marketing ecosystem including company websites, third-party platforms, and global/local social media channels.
• Ensure brand consistency, security, and an optimized digital customer journey.
• Develop digital experiences across customer touchpoints to drive engagement & loyalty.
• Design and execute data-driven digital marketing strategies that enhance brand awareness, lead generation, social advocacy, and customer retention.
• Oversee SEO, SEM, social media, content marketing, and digital advertising initiatives.

2. Website & Digital Experience Management

• Lead website strategy and ensure seamless UX/UI, mobile optimization, and accessibility across devices and platforms.
• Utilize analytics to track performance, identify areas for improvement, and implement data-driven optimizations.

3. Brand Identity & Content Strategy

• Define and evolve the global graphic brand identity ensuring consistency across digital and traditional marketing channels in close collaboration with Corporate.
• Oversee the creation of engaging content aligned with SEO best practices, brand messaging, and audience engagement.

4. Data & Performance Analytics

• Implement and leverage digital marketing analytics to measure campaign effectiveness, optimize strategies, and drive business growth.
• Stay ahead of digital trends, tools, best practices, and technologies ensuring continuous innovation and market relevance.

5. Stakeholder Collaboration

• Partner with Global Marketing & Communication managers, cross-functional teams, and external agencies to align digital marketing strategies with business objectives and market needs.

6. Team Leadership & Budget Management

• Lead a team of four professionals (social media, web management, and branding) while managing external agencies and content creators.

Oversee and allocate digital marketing budgets effectively to maximize ROI.

Qualifications

1. Education & Experience

Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

8-10 years of experience in digital marketing and branding ideally in an international company with strong business acumen.

2. Core Competencies

• Strategic & Analytical Mindset: Expertise in digital marketing channels (SEO, SEA, SMO, content marketing, and web analytics).
• Branding & Creative Leadership: Strong background in brand strategy, visual identity, and storytelling.
• Digital Tools & Project Management: Proficiency in CMS platforms (WordPress, Drupal) and project management tools (Basecamp, GanttProject, Atlassian Suite).
• Change Management & Leadership: Ability to navigate complex, fast-paced environments and drive digital transformation.
• Stakeholder & Relationship Management: Strong interpersonal skills to collaborate across departments and build positive & lasting partnerships.
• Bilingual Communication: Fluent in French and English with excellent written and verbal communication skills.

Additional Information

Working at Believe means having individual and collective impact in a fast-growing company! At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.

We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us with daily opportunities to connect with our colleagues all over the world.

We have two hearts at Believe: our People and our Artists.

We believe in THE POWER OF OUR PEOPLE who grow every day to develop their potential. We aim to provide our Believers with the best environment to thrive.

ROCK THE JOB

• Tailor-made training and coaching program
• A wellness program with many activities and animations in-house
• Access to Eutelmed, a digital mental health and wellbeing platform that allows you to speak with an experienced psychologist
• A healthy and eco-responsible company restaurant
• Individual or family health insurance
• A rooftop
• A gym with free classes

SING IN HARMONY

Ambassador program: an employee-volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing, and the planet.

Implementation of the sustainable mobility package Forfait mobilit durable >

Reimbursement of up to 600 for public transport / low carbon footprint.

5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave).

We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We therefore welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion, and sexual orientation.

Remote Work: Employment Type:

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation.

Experience: years

Vacancy: 1