Full Funnel Digital Lead H / F

PROFIL

Background

The Global iProspect Team has experienced amazing growth of its Paris office over the past three years.

We are the international media agency of record for Kering, BMW, Accor, Groupe SEB, Shiseido & Hugo Boss at an international level, from our Paris Hub.

Our team is 50+ talents strong, ranging from Strategy to Operations and Media activation, all specialists in multi-market and international media.

In this context, we are hiring for our next Full Funnel Lead for one of the most loved and prestigious luxury fashion brands in the world.

The Full Funnel Lead is responsible for leading the development and execution of the global full funnel digital strategy for the Maison of Kering and will report to the Global Maison Media Lead.

This role will oversee all aspects of digital planning and buying, across all markets, including China, Japan, Korea, and the USA.

The Full Funnel Lead will lead the digital channel specialists’ teams (Paid Social, Paid Search, and Programmatic) in order to:

1. ensure excellence at a global scale, centrally and in the markets,
2. bring agility and flexibility in the operation,
3. deliver digital innovation and help the Maison to be at the forefront of the digital/data/tech evolution.

She/He will bring Digital Media and Luxury Passion to the output of the agency, by leading with expertise and galvanizing with brand essence.

The successful candidate will lead an industry-unique full funnel media practice for its maison, ensuring the highest level of media science and brand heart meet in each activation.

The Full Funnel Lead will connect 15+ markets together and 15+ FTEs thanks to a fit-for-purpose, brand-tailored operating model that can drive media decisions at speed for our teams and our clients.

The role will care for our Paris team talents as their go-to manager, creating a culture of openness, work/life balance, team solidarity, and best practice sharing.

The Full Funnel Lead will ensure clear positioning, branding, product, and culture for their global client team in order to establish a coherent successful business centrally and in markets.

Key Accountabilities

1. Develop and implement the global full funnel digital strategy for the Maison of Kering
2. Oversee all aspects of digital planning and buying, across all markets
3. Lead and supervise all the digital channel teams
4. Work closely with the marketing and communications teams to ensure that all media campaigns are aligned with the Maison’s overall brand strategy
5. Manage relationships with key digital partners
6. Monitor and analyze media performance to optimize campaigns and improve ROI
7. Stay up-to-date with the latest digital trends and technologies

Professional Skills

• Media Planning: 10+ years of experience
• Direct Management: 5+ years of experience
• Account Leadership: 5+ years of experience
• International experience: 5+ years
• Full Funnel measurement and planning
• Paid Search, Paid Social, and Programmatic
• Global Operations
• Interpersonal communication
• End to End Media Planning & Activation
• Elective: French

Working with us

Joining dentsu international, you’ll join a team of 46,000 people. It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual orientation, age, or disability. Individuality is what makes us great; we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Our 8 ways

We are dentsu. As champions for meaningful progress, we help our clients to win, keep and grow their best customers with best-in-class services and solutions in media, CXM, and creative.

With more than 46,000 dedicated specialists teaming across 145 markets, our ‘8 ways’ shape and guide the way we do things here, so that, together, we can achieve the ‘never before’ for our clients, for society, and for each other.

We dream loud.

We team without limits.

We all lead.

We make it real.

We climb high.

We choose excitement.

We are a force for good.