Field Marketing International

Our mission

We are living in exciting times where technology and digital transformation improve and disrupt businesses and their supply chains on a daily basis. At Kbrw, we’re disrupting the tech supply chain and we aim to facilitate this transformation through high-performing software, driving our consistent growth. And guess what? You can help us achieve our vision!

Born in 2009, we are a leading European software-as-a-service (SaaS) company on a mission to build robust, high-quality long-lasting projects. Our high performance cloud-native flagship solutions, such as Order Management System (OMS) and Warehouse Management System (WMS), help complex businesses implement new omnichannel operations, orchestrate critical business processes, and improve customer promises across all business channels. We meet the highest IT requirements by achieving performance, robustness, configurability, easy integration, while also mitigating IT risks.

Kbrw is self-founded and has grown significantly over the last five years, with a 30% increase in its headcount and its revenue every year. Our solutions are already used by seven CAC40 companies and deployed in over 16,000 sales outlets in more than 120 countries, managing a total transaction value in excess of €30 billion!

With offices in Paris, Bordeaux, Lille, Clermont-Ferrand, London, and Barcelona, our reach is global and we aim to reach 200+ employees by 2024!

Let’s talk about our Marketing team

Welcome to our dynamic and friendly Marketing team! As a key member, your contributions will be instrumental in shaping and executing strategies that drive Kbrw’s growth initiatives. Our unified Marketing team is committed to engaging in collaborative efforts, encouraging empowerment, fostering a caring environment, and driving performance.

As an international Field Marketing, you’ll be at the forefront of executing our Marketing strategy, working hand in hand with our team.

What will I be doing?

1. Support the Sales Team and Grow Business in your area of focus:
   • Work closely with the local sales team to drive revenue growth through tailored marketing initiatives;
   • Provide necessary marketing support to boost sales efforts and achieve turnover goals.
   • Be the ambassador of your local business needs and activate resources (content, digital, product) to achieve your local objectives.
2. Activate local networks and improve Kbrw’s visibility & credibility:
   • Contribute to the overall field marketing strategy and build your local event calendar;
   • Build and refine event strategies (lead gen, brand, partnerships, etc.);
   • Build the event processes (kickoff, team mobilization, retex..) and improve event ROI;
   • Identify impactful local resources (trade organisations, associations, business networks, etc.);
   • In time, develop and implement a robust local communication & media strategy by activating and piloting external PR resources.
3. Coordinate with other central marketing Actions:
   • Leverage central marketing resources (campaigns, contents, digital resources, product narratives, etc.) to achieve your objective;
   • Contribute and co-build the collective marketing plan.
4. Pilot and monitor the Field Marketing Budget:
   • Construct and pilot the annual field budget;
   • Oversee your local suppliers and nourish relationships;
   • Monitor budget implementation.
5. Monitor success:
   • Define and measure field ROI matrix;
   • Build smart reportings to monitor ROI.
6. Participate in Transversal Projects:
   • Collaborate with other teams on cross-functional projects to ensure cohesive marketing efforts and organizational alignment.

These tasks are not exhaustive and remain subject to change.

What do I need from you?

• Master’s degree in Marketing from a university or business school.
• 5 years of significant experience in a similar role at a SaaS software publisher.
• Strong business acumen and expertise in direct marketing techniques.
• Familiarity with decision-making processes in the IT and software publishing world.
• Excellent communication skills, recognized for your conviction, leadership, customer orientation, sense of innovation, and creativity.
• International mindset, capable of working in a multi-cultural environment. Fluent or bilingual in French & English. Understanding more than one geographic area or country is a huge plus.

The stuff you wanna know

• An attractive compensation package:
  • A transparent remuneration policy: from software developers to department heads, everyone has a compensation based on a transparent formula: entry salary x experience x loyalty x grade
  • Participation in profits in France via the profit-sharing system;
  • Possibility of bonuses based on your results.
• Family-friendly work-life balance: flexible half-time remote policy.
• Meal allowance with Swile (€9.5 daily).
• Private healthcare provided by AXA (100% covered by Kbrw).
• Access to Leeto perks: theater, opera, sports clubs, concerts, festivals, trade fairs, etc.
• Work in an international, dynamic, and passionate environment with a company culture focused on learning and development:
  • Software engineers' training: our developers undergo a one-month training in Elixir and React with complete internal and certified training (Qualiopi).
  • Personal development plan: each employee has a personal development plan established by their manager to integrate quickly and progress within the company.
  • Manager training: our managers are trained by our HR team and management experts to help provide the best managerial experience for their teams.
  • A structured and mature management process: our management approach is structured through well-defined processes via Lattice, an HR management platform.
• Opportunities to grow fast: responsibilities and promotions are discussed twice a year during two performance reviews.
• Kbrw cares about our teams: we have been labeled a “Great Place to Work” for several years in a row!

Our Recruitment Process

• First meeting with Hari to get to know each other - 45 min;
• A visio interview with Johanna (Head of Marketing) & Ying (Sr. Marketing Manager) - 1 hour;
• A last interview on site with Philippe (CEO) and Alexandre (Chief of Staff) - 1 hour.