Essencemediacom | Digital Manager F/H (CDI)

Essencemediacom | Digital Manager F/H (CDI)

Data, Analytics & Insight Hybrid Remote, Paris, France

The world of luxury is experiencing significant changes due to fluctuating macroeconomics, a changing clientele, and emerging paths to purchase fueled by an evolving digital landscape. For these reasons, Richemont appointed EssenceMediacom in 2017 to help deliver profitable and sustainable growth Richemont brands deserve. With your help, EssenceMediacom’s transformative approach will redefine Richemont communications, evolving the ways of the past and building on today to achieve new levels of excellence.

The Role

As Richemont’s Global Media Agency, our responsibilities range from media planning and buying, digital comms innovation, education to Maisons, business planning, consumer insight, thought leadership, reporting, and market management.

Reporting to the Richemont Digital Lead, the Digital Manager is responsible for the central planning strategy on digital, identifying marketplace trends, and maintaining senior-level relationships with publishers. He/She is working hand in hand with the Strategy Director and Maisons lead to influence and guide projects to ensure the Maisons maintain a leading position within the category. He/She is also in charge of ensuring best-in-class execution of digital campaigns and reporting and implementing new data or tech solutions.

The role requires luxury sector knowledge to influence and guide the Maisons within the best choices of partners and data solutions.

We are looking for an articulate, fluent French speaker with business English proficiency.

Role Objectives

1. Annual digital strategy/guidelines
2. Production of Maison Digital strategies, including data, analysis, insights, learnings, and requirements, structured around Audience Framework
3. Digital overview to ensure consistency with SEA and Paid Social
4. Digital integration
5. Be the lead on integration and understanding of digital within the wider media mix and the interplay of media so teams don’t work in isolation and are well networked across the EM business.
6. Maintain relationships with partner agency GroupM Nexus (Search and Social centralized activation and strategy) and Display and Video specialist teams to build a consistent and holistic digital media approach and ensure delivery and quality control, sharing insights, news, and context.
7. Work with the operational management teams running client relationships to ensure robust operational processes and workflow across digital media advertising campaigns in line with EM internal processes and industry best practices.
8. Highlight great teamwork and client initiatives. Demonstrate examples of digital best practices to the wider team and contribute to department and wider agency PR and communications.
9. Coordination
10. Monthly digital calls with EM countries/Local Cartier team to share news, best practices, and processes AND Regular communications on Teams with local EM
11. Ensure Richemont digital guidelines and framework are well followed by the Maisons and our EM locally
12. Ongoing communication about industry news (regulation updates, tools features, etc.) and Richemont (launches, central campaigns, innovations), and Partners (Facebook boycott, TikTok evaluation, etc.)
13. Define and monitor annual “digital productivity plan” to highlight Agency success in terms of digital effectiveness.
14. Data & Tech
15. Based on the knowledge of Richemont Data roadmap, ensure the media KPI measurement framework is aligned and all sources are well interconnected and ready to be analyzed.
16. Accompany the Maisons to capitalize more on data & partners capabilities.
17. Develop tech and data roadmap including client workshop sessions with marketing, media, digital, eCommerce, and CRM leads client-side to build, manage, and operationalize the implementation of integrated Use Cases.

Candidate will demonstrate

1. Minimum 6-8 years of experience in Digital Media, at an agency or consultancy
2. French language fluency, business proficiency in English
3. Solid knowledge of key digital media principles and current digital trends and challenges
4. Exceptional client servicing skills
5. Strong strategic thinker with a creative mindset
6. Luxury category expertise a plus
7. Articulate with good communication and pedagogical skills (verbal and written)
8. Excellent numeric and analytical skills and the ability to translate statistics into insights and actions
9. Accuracy with great attention to detail
10. A team player who is comfortable dealing with senior clients and colleagues around the world
11. Organized and able to work well under pressure with the ability to manage and execute on multiple tasks
12. Willing to manage, train, and grow a team of digital strategists, data, and analytics experts.

Key Performance Indicators

1. Client: Help to grow your Maisons, retain existing scopes, and achieve high client satisfaction scores
2. People: Identification and retention of high-performing talent who could contribute to Maisons’s Digital function
3. Revenue: Contribute towards the achievement of Maisons’s revenue targets (to be agreed)
4. Growth: Grow your Maisons and support future discipline and market growth (growth target to be agreed)
5. Personal development: Positive My360 feedback from manager, peers, and clients (where appropriate)

As a member of WPP, the world leader in communications and marketing, and GroupM, the leading media agency network, EssenceMediacom benefits from privileged access to a wealth of consumer and media data, a wide variety of benchmarks, and the most advanced tools on the market. We are therefore able to provide complete solutions to meet all marketing challenges.

EssenceMediacom helps brands meet the challenges of the new economy. Thanks to its "Breakthrough thinking" vision, the agency capitalizes on the new opportunities offered by media, data, and consumer behavior to create impactful experiences and identify paths to sustainable growth.

The EssenceMediaCom network comprises of over 10,000 people working in 125 offices in 90 markets around the world. We are proud to call some of the world's most successful brands as clients, including Mars, Sony, Procter & Gamble, Google, and The Coca-Cola Company. We know that our people are our greatest asset in making us a number one agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life, and personal welfare.