Regional Marketing Manager, Field Crops Seeds - EMEA

Applicants must be legally eligible to work in the country where the position is located.

Regional Marketing Manager, Field Crops Seeds - EMEA

Location: Ecully, France or Limburgerhof, Germany

As a major player in agriculture, BASF offers purpose-designed solutions for different crop systems connecting seeds and traits, crop protection, digital tools, and sustainability approaches. BASF helps to deliver the best possible outcomes for farmers, growers, and other stakeholders along the value chain and aims to build a sustainable future for agriculture by connecting innovation, customers, and society.

As part of the development of its seed business, BASF is looking for its:
Regional Marketing Manager, Field Crops Seeds - EMEA

The Regional Marketing Manager, Field Crops Seeds - EMEA has the following main responsibilities:

DEVELOPMENT OF THE MARKETING STRATEGY

• Establishes the strategic vision for field crop seeds in the Europe/Middle East/Africa region.
• Defines key objectives in terms of revenue, gross margin, and short- and long-term market share.
• Contributes to expanding BASF's value proposition by integrating seeds, crop protection products, and digital platforms.

DRIVING MARKETING IMPLEMENTATION PLANS

• Challenges commercial demand and decides, as a member of the Seeds S&OP, on adjustments to ensure successful launches and commercialization of existing portfolio.
• Supports local seed teams to deliver on business targets.

PRODUCT PORTFOLIO MANAGEMENT

• Analyzes and prioritizes market trends to integrate them into BASF's R&D objectives.
• Actively manages the product portfolio to optimize commercial and financial performance.
• Contributes to shape the long-term R&D and breeding programs in close collaboration with Global Units.

EXTERNAL PARTNERSHIPS

• Defines the strategy for third-party management.
• Participates in key negotiations with external partners to strengthen collaborations.

THIS JOB IS MADE FOR YOU IF:

• You hold a Master's degree or equivalent in life sciences or a field related to business.
• You have at least 10 years of professional experience in the agro-industry sector.
• You have gained experience in the Field Crops Seeds Industry, ideally in an EMEA Regional or Country position.
• You have proven your ability to manage cross-functional projects within complex organizations involving multiple entities and stakeholders.
• You developed negotiation skills and experience in budgeting and business plan follow-up.
• You possess strong proficiency in English as well as in French and/or German.

COMPANY

An international group, leading player in agricultural supply, offering extensive opportunities to develop your potential.

LOCALISATION

The position is based in Ecully near Lyon, France
OR
Limburgerhof near Mannheim, Germany.

POSITION

• EMEA Scope
• Travel approximately 30%
• A high-stakes position focused on development and business impact, serving sustainable agriculture.

SAYS THE FUTURE MANAGER

“Strong leading position with business impact and innovation drive.”

THE RECRUITMENT PROCESS

• Exchanges with SYNOVIVO consultant.
• Grouped interview with the Head of Unit and HRD France and/or Germany.

Offer: # SHD172501060
Consultant: Franck Berger, fberger@synovivo.com