Apprenticeship: Digital Marketing Consultant F/M

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

What you'll do

SAP Concur is the industry leader in Travel & Expense management solutions, and prides itself on its industry expertise, proven methodology, unique benchmarking tools, and extraordinary talent.

We are seeking to expand our Marketing activities on our digital channels in France to generate more leads and improve the user experience. In this role, you will be a full member of the Marketing team, working with expert professionals in France and across the region.

We are looking for curious, motivated people with a good understanding of digital channels (web, social media), strong business analysis, project management, and teamwork skills to have an impact on our customer’s digital transformation projects.

Your assignments will include (but are not limited to):

• Managing website content.
• Planning and executing all web, SEO/SEM, social media, and display advertising campaigns.
• Designing, building, and maintaining our social media presence.
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
• Identifying trends and insights and optimizing performance based on the insights.
• Brainstorming new and creative growth strategies through digital marketing.
• Planning, executing, and measuring experiments and conversion tests.
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifying critical conversion points and drop-off points and optimizing user funnels.
• Collaborating with agencies and other vendor partners.

What you bring

Business/management school or university
Student in Master 1 or 2, specialized in Digital Marketing
Previous internship/apprenticeship experience in Digital Marketing is a plus
Basic knowledge in SEO, Account Based Marketing, and Social Selling
Length: Apprenticeship for 12/24 months
Start date: Q2 or Q3 2025
Both English and French language requirements, respectively B2 or C2 level

Passion for new technologies
Curiosity and eagerness to learn
Good understanding – Reliability – Accuracy
Strong analytical capabilities
Good presentation and communication skills
Excellent verbal and written communication skills in French
Good verbal and written communication skills in English
Highly self-motivated, results-oriented, and able to quickly engage with new topics
Strong skills in Microsoft Office PowerPoint and Excel

Meet your team

You will be working inside the SAP Concur France Distribution organization, composed of several teams dedicated to developing our customer portfolio in the French Market: Sales & Pre-Sales, Customer Success Managers, SDR & Marketing.

More specifically, you will be a full member of the Marketing team (5 people) where our goal is threefold:

• Expanding SAP Concur brand awareness
• Generating new leads and opportunities

Duration: 1 or 2 years

This contract is subject to remuneration in line with the applicable collective agreement (Convention SYNTEC).

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 421203 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Vocational | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid.

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