REPORTS TO: Store Manager / Visual Merchandising Manager
PURPOSE OF THE JOB
The Visual Merchandising Captain (VMC) for the Converse brand will function as a business partner to the Store Manager (SM) and Visual Merchandising Manager (VMM). The VMC will implement and maintain all visual directives and standards for interior merchandising, windows, and in-store special events which follow the Western Europe Guidelines for the store’s location.
Additionally, the VMC will follow up, guide & train Visual Merchandising Leads (VML) from other stores within the territory to enhance their Visual Merchandising skills and work processes.
KEY ACCOUNTABILITIES
Follow all visual directives and company visual campaign books when executing store set-ups;
Adapt and substitute in a brand-appropriate manner to meet visual merchandising needs within owned territory.
Receive photo feedback from stores within territory, review, and analyze.
Feedback concerns and needs from stores within territory to VMM.
Implement and maintain visual displays and merchandising to maximize store business within own store location and support VML in the territory.
Ongoing training of store associates in visual merchandising standards in line with Retail Excellence objectives;
Organize, on a weekly basis, communication with VML within territory.
Execute display for windows, merchandising, and special events in store;
Partner with SM and VMM to best support business needs;
Remain aware of competition in retail visual industry standards in the marketplace;
Lead and collaborate with stock and selling teams on replenishment before, during, and/or end of business day;
Constant maintenance of products on selling floor to ensure impeccable display during business hours.
Maintain the pricing strategy on the shop floor according to the GMM guidelines.
Maintain, order, and take care of all point of sale materials onsite, provided by EHQ.
Ability to sell the Converse products visually while providing consumers with the best service.
JOB COMPETENCIES
Excellent leadership and communication skills
An eye for detail for quality and fit
Proactive, problem solver
Creative person with a strong sense of style
Team player
An Achiever (results driven)
Good presentation skills
Highly service-oriented
Positive attitude
On Trend / In harmony with Brand
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