Director – MarTech & Data Intelligence (MDI)

Publicis Groupe Director – MarTech & Data Intelligence (MDI) in Toronto, Ontario

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art, backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. We seek to deeply understand our clients’ business and what motivates consumers, designing experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well-recognized agency with credentials:

1. Great Places to Work certified two years in a row
2. Only communications company ranked in LinkedIn’s Top 25 Great Places to Work
3. 2022 Media Agency of the Year
4. 2023 Media Agency of the Year finalist

As part of Publicis Media Canada, we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

As the MDI Director, your primary focus will be on the strategic development and operation of all MDI projects across three centers of excellence: Data Visualization, Advanced Analytics, and Data Strategy/Activation. The MDI Director is responsible for leading the MDI team and being a Data Science thought leader, contributing to all clients across the organization.

Responsibilities

1. Ownership of ongoing practices and processes to deliver best-in-class data science services to our clients, improving our effectiveness and profitability.
2. Define and activate the short and long-term business strategies for MDI to ensure service and growth for the MDI team.
3. Identify and capture opportunities for data-fueled projects, working with clients to embed MDI practices into daily procedures and business practices.
4. Execute gap assessments and create recommendations to ensure progress towards organizational adoption of MDI centers of excellence.
5. Develop, implement, and support methodologies, standards, and tools for analysis and data science work.
6. Lead a team of data scientists to deploy complex algorithmic attribution models across the organization.
7. Translate strategy into implementation tactics.
8. Translate objectives into digital media measurement plans.
9. Oversee Key Services such as ingesting disparate digital data sources across Paid, Owned, and Earned Digital Media into a consolidated environment for tracking.
10. Extract, transform, and load data for ingestion into business intelligence platforms.
11. Build and deploy semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking.
12. Provide the Planning and Buying teams with analysis, insights, and data-informed recommendations from the aforementioned reporting areas.
13. Data mapping and enhancement.
14. Create segments relevant to objectives that can be pushed to relevant destinations for activation.
15. Analyze and report on campaign performance through standardized ad-server attribution models.

Qualifications

1. 8+ years’ experience in Digital Media in Planning/Buying and 3 to 4 years’ experience working with DMPs/CDPs, Data Visualization tools, and analytics.
2. 3+ years of supervisory and leadership experience.
3. Proven track record for success and profitability specifically within the Data Science field.
4. Technically competent and capable of working with and learning new digital and tech platforms.
5. Extremely strong numerical and analytical skills.
6. Proven experience working with Data Management Platforms (Adobe DMP and Salesforce DMP) and CDP Platforms (SF360, Treasure Data, Adobe CDP).
7. Broad knowledge of Data Visualization Tools (Datorama, Tableau, Origami Logic, etc).
8. Ability to convert data analysis into meaningful actions for varying brands.
9. Highest level experience working with ad servers and web analytics platforms such as CM360, DV360, Adobe Media Optimizer, Sizmek, GA360, and Adobe Analytics.
10. Effective written and verbal communication skills.
11. Ability to cope under pressure and deliver to tight deadlines autonomously.

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness, attracting world-class talent and serving as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. We thank all candidates for their interest in Starcom; however, only those selected for an interview will be contacted.