Director, Corporate Marketing

Baycrest Corporate Centre for Geriatric Care has an opportunity for a

DIRECTOR, CORPORATE MARKETING

Position Type: Permanent Full-time

Shift Type: Day

Bi-Weekly Hours: 70 Hours

Hours of Work: 7 hrs/shift

Union: Non-Union

Date Posted: March 21, 2025

Closing Date: April 6, 2025

About Baycrest

Baycrest is a global leader in aging and brain health innovation and has been recognized as one of Greater Toronto’s Top Employers for 2024. Baycrest combines a comprehensive system of care for aging patients with one of the world’s top research institutes in cognitive neuroscience, dedicated centres focused on mitigating the impact of age-related illness and impairment, and unmatched global knowledge exchange and commercialization capacity brought to the international marketplace. Our vision is a world where every older person lives with purpose, fulfillment, and dignity.

The Opportunity

We are seeking a dynamic, hands-on marketing leader to help drive the marketing strategy for Baycrest’s corporate initiatives. The Director, Corporate Marketing will develop and execute impactful marketing programs that elevate Baycrest’s commercial brand presence while working closely with internal teams and external partners.

Reporting to the Vice President, Corporate Communications & Chief Communications Officer, this role requires both strategic vision and a roll-up-your-sleeves approach to execution. The ideal candidate has a strong background in marketing for senior living, real estate, or hospitality and is experienced in bringing brands to life across diverse, international markets.

Key Responsibilities

Strategic Marketing Leadership

1. Develop and implement a strategic marketing plan that supports Baycrest’s commercial ventures while ensuring alignment with the broader organizational brand.
2. Conduct competitive analysis to inform positioning, messaging, and audience targeting.
3. Lead brand storytelling efforts to commercial audiences, ensuring marketing materials and campaigns reflect Baycrest’s expertise, impact, and vision.

Campaign Execution & Content Development

1. Oversee the development of high-quality marketing content, including digital assets, print materials, presentations, and video storytelling.
2. Work collaboratively with cross-functional teams to ensure consistent messaging and brand alignment.
3. Ensure marketing initiatives support Baycrest’s corporate identity and reputation, maintaining brand integrity across all touchpoints.
4. Adapt marketing strategies for diverse cultural and international audiences, ensuring relevance and impact.
5. Support global initiatives by navigating cultural nuances and identifying opportunities for innovation in marketing approaches.

Stakeholder & Partner Collaboration

1. Serve as the primary marketing liaison for commercial ventures, working closely with internal teams and external partners.
2. Manage relationships with agencies, consultants, and creative partners, providing clear direction and oversight.
3. Lead a small, collaborative team within the Corporate Communications and Brand department, fostering a supportive and dynamic environment. This team will report to this leader while serving the broader department, ensuring alignment with organizational goals and priorities.

Performance & Budget Management

1. Define KPIs and success metrics, leveraging analytics to optimize campaigns and marketing investments.
2. Manage the marketing budget for commercial initiatives, ensuring cost-effective strategies that maximize return on investment.

Who You Are

• A seasoned marketing leader who thrives in a collaborative, hands-on environment – able to strategize at a high level while also driving execution.
• Experienced in real estate, hospitality, or healthcare marketing, with a strong grasp of consumer and B2B engagement strategies.
• A storyteller who can craft compelling narratives and bring brands to life through innovative content and campaigns.
• Skilled at building relationships across teams and working within a complex, mission-driven organization.

Qualifications

• 7–10 years of marketing experience, with at least 5 years in a leadership role.
• Hands-on experience in real estate, hospitality, healthcare or senior living marketing is strongly preferred.
• Proven experience leading integrated marketing campaigns, with expertise in digital marketing, content strategy, and brand storytelling.
• Strong understanding of SEO, social media, paid advertising, and analytics tools.
• Exceptional written and verbal communication skills.
• International marketing experience is an asset, with the ability to adapt strategies for global audiences.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.

Why Baycrest?

• Join a mission-driven organization where your work directly impacts the lives of older adults.
• Lead marketing efforts for high-profile commercial projects with a global reach.
• Work in a collaborative and innovative environment, where strategic thinking and hands-on execution go hand in hand.
• This role offers a unique opportunity to shape and grow Baycrest’s corporate marketing function, blending strategy with execution in an exciting and evolving space. If you’re a results-driven marketing leader who thrives in a fast-moving, purpose-driven environment, we’d love to hear from you.

Additional Benefits:

• Competitive salary and vacation
• Enrolment in Extended Health and Dental Benefit Plan
• Enrolment in the Healthcare of Ontario Pension Plan ('HOOPP')
• Access to 24/7 Employee Assistance Program

INTERNAL APPLICANTS: Please submit your application online through the Baycrest intranet. Failure to include your resume may affect your candidacy for this position. All communication related to this job posting will be sent to the email address used to submit your application.

EXTERNAL APPLICANTS: Please submit your application online by clicking the Apply button below.

Remarkable people of Baycrest Health Sciences
are changing the future of brain health and aging.

Thank you for your interest in joining Baycrest. Only those selected for an interview will be contacted.

Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at recruitment@baycrest.org or 416-785-2500, ext. 2961.

All successful candidates will be required to complete a police reference check/vulnerable sector screen.