Directeur Général Adjoint Politique Educative (h / f) - Villepinte

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Directeur Marketing • Rueil-Malmaison

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Description de poste

As part of the development of a strategic new service for some of our artists at Believe, we are in search of a Creator Marketing specialist with exceptional skills in project management and strong knowledge of Creator marketing and Media buying, focusing specifically on shortform platforms like TikTok. This role requires both a data-driven and problem-solving mindset to help conceive and run a brand new artist development offer on Shortform platforms. The ideal candidate will have a strong understanding of authentic content that resonates with shortform platform audiences.

Under the responsibilities of the Creator Marketing Lead, manage TikTok self-serve marketing campaigns (90%):

• Set up and monitor campaigns.
• Evaluate platform-validated content submissions ensuring they meet our campaign's creative and strategic standards.
• Launch Spark Ads campaigns to support creator marketing content.
• Support the creator marketing lead in deploying a testing strategy to optimize campaign performance (A/B testing identifying new levers to deploy).
• Analyze campaign data to assess content performance and provide actionable insights for campaign refinement.

Support the creator marketing lead in coordinating internal expertise to strengthen campaign efficiency (10%):

• Collaborate with the Product team to create tools and features that automate campaign management workflow and reporting. This involves expressing clear functional needs, interface testing, and providing feedback.
• Work with Business and Insights teams on large-scale studies.
• Engage with TikTok Product Teams to provide feedback on features and business needs.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
• Minimum of 5 years of experience in a marketing role with a focus on digital or influencer marketing.
• Proficiency in marketing platforms and tools as well as basic data analysis software.

We are looking for an operational and strategic profile who is excited about driving influencer campaigns from concept to execution and completion. If you are adept at not only managing the logistics of campaigns but also bringing creative ideas to life through clear and motivating briefs, we invite you to apply.

Additional Information:

SET THE TONE WITH US

Working at Believe means having individual and collective impact in a fast-growing company! At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.

We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us with daily opportunities to connect with our colleagues all over the world.

We have two hearts at Believe: our People and our Artists.

We believe in THE POWER OF OUR PEOPLE who grow every day to develop their potential. We aim to provide our Believers with the best environment to thrive.

ROCK THE JOB

Tailormade training and coaching program.

Remote working policy.

A wellness program with many in-house activities and animations.

Access to Eutelmed, a digital mental health and wellbeing platform that allows you to speak with an experienced psychologist.

A healthy and eco-responsible company restaurant.

Individual or family health insurance.

CSE benefits.

A rooftop.

A gym with free classes.

SING IN HARMONY

Ambassador program: an employee-volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing, and the planet.

Implementation of the sustainable mobility package Forfait mobilit durable.

Reimbursement of up to 600 for public transport / low carbon footprint.

5 calendar days of second parent leave with 100% pay (in addition to the legal paternity or adoption leave).

We are committed to having a workforce that is representative of the community it serves at all levels of the organization. We therefore welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion, and sexual orientation.

Remote Work: Employment Type: Full-time.

Key Skills: Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management.

Experience: years.

Vacancy: 1.