Digital Strategy Manager (M / F)

About Europcar Mobility Group

Europcar Mobility Group is a major player in mobility markets.

Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner. With this in mind, the Group offers a wide range of car and van rental services – be it for a few hours, a few days, a week, a month or more – with a fleet that is already "C02 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1 / 3 electric and hybrid vehicles by 2023).

Customers’ satisfaction is at the heart of the Group’s ambition and that of its employees. It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure and Proximity - which respond to the specific needs and use cases of both businesses and individuals.

The Group’s major brands are :

• Europcar - the European leader of car rental and light commercial vehicle rental,
• Goldcar - the low-cost car rental Leader in Europe,
• Ubeeqo – one of the European leaders of round-trip car-sharing (BtoB, BtoC).

Its mobility solutions worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries – 18 in Europe, 1 in the USA, 2 in Australia and New Zealand – completed by franchises and partners).

Job Description

The Digital Strategy Manager will be responsible for leading the digital initiatives & projects for brands’ sites and mobile apps. This role will involve performing analysis and business case studies, delivering business recommendations to improve the customer journeys and business performance of our products, leading the product portfolio delivery with technical & product teams, and liaising with key HQ and country stakeholders.

As Digital Strategy Manager, your main responsibilities will be as follows :

1. Digital Product & Market Analysis: conduct thorough market research to understand the latest digital trends and competitive landscape. Identify digital opportunities and perform relevant analysis of our digital business to extract key insight and build recommendations.
2. Business & Investment Case: develop business and investment cases for digital initiatives, collect insights from relevant business stakeholders, build business vision with measurable targets and ROI, assess feasibility and resources required.
3. Manage Digital Projects & Initiatives: oversee the execution of digital projects from a business point of view. Prioritize features according to value, based on market research, customer feedback, and overall business objectives. Use data-driven insights to inform product decisions, improve user experience, and maintain a competitive edge.
4. Central & Country Stakeholder Management: collaborate with stakeholders at both central and country levels, including marketing, sales, operations, and executive teams, to ensure alignment on digital strategy and initiatives.
5. Build governance with country team: manage their needs and share common understandings on priorities and decisions. Communicate progress, gather feedback, and ensure smooth integration of digital initiatives across the organisation.
6. Innovation with 3rd Party: Foster relationships with third-party partners to drive innovation in our digital offerings.

Why you should join us?

• you have a team spirit and want to join a dynamic, passionate and committed team
• a friendly and stimulating work environment within an international company
• a position based in Paris (75017) with pleasant premises
• Other benefits

Qualifications

You are the best candidate if you :

• have at least 5 years’ experience working in similar Digital positions
• have a proven track record of driving successful digital strategies / and leading digital services roadmap implementation
• have some knowledge in Travel & Hospitality area
• have a Master’s Degree in Business, Marketing, Engineering
• speak French and English fluently (working language), other language is a plus (Spanish)

Your strengths for success :

• Strategic Thinking: experience in translating strategic vision into actionable business case & model, product roadmaps and business outcomes. Ability to translate this strategic thinking into compelling communication.
• Analytical Skills: strong analytical skills with the ability to perform detailed analysis and business case studies.
• Communication and Influencing Skills: excellent verbal and written communication skills, with the ability to effectively communicate complex ideas and concepts to diverse audiences. Strong interpersonal skills to build relationships, influence stakeholders, and drive alignment across the organisation.
• Leadership and Inclusivity: demonstrated experience in leading digital projects and initiatives.
• Agile Methodologies: proficiency in working in agile organisations, such as SAFe, to drive efficient and iterative product development and release with product and engineering teams.
• Business & Digital Acumen: sound business acumen with a deep understanding of industry dynamics, market trends, and customer needs in the mobility service sector. Ability to align digital strategies with broader business objectives and drive measurable results.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disability.