Digital Marketing Performance Manager

Digital Marketing Performance Manager

Want to join a fast-moving company, among hard-working and convivial teams to monitor and achieve higher efficiency and effectiveness of our digital marketing campaigns, investments, and efforts? We are looking for a Digital Marketing Performance Manager! You will be based at The Island, our office in central Paris.

You will be in charge of

Within the Global Consumer Journey team and reporting to the Head of CX and Consumer Data, the Digital Marketing Performance Manager will be a key driver of our marketing performance acceleration and in close support of Pernod Ricard affiliates (Management Entities, Markets and Brand Companies).

It’s a highly dynamic and challenging role with plenty of opportunity to make a mark and contribute to the digital marketing acceleration and transformation roadmap at Pernod Ricard.

Your key missions

DEFINE AND MONITOR COMMON DIGITAL MARKETING OBJECTIVES (CDMO)

1. Design the annual common digital marketing objectives for all PR affiliates (Markets and Brand companies) giving global direction and priorities in line with the group digital roadmap.
2. Measure the results quarterly and provide strong insights and guidelines to improve through in-depth analytics across all topics.
3. Be a transversal digital expert on all CDMO topics by working closely with each subject matter expert to drive overarching success and acceleration across the group.

DRIVE PERFORMANCE MARKETING

1. Monitor accurately the success and business impact of digital marketing initiatives:

• Analysis of digital marketing campaigns.
• Analysis of our group Digital Use Cases.
• Monitor the CRM, Web, Online Media performance.
• Analysis of omnichannel consumer path.
• Development of measurement framework.

• Creation of automated reporting and omnichannel analysis dashboards.
• Maintenance and evolution of the group CRM Dashboard.
• Evolution of Website & Online Media Reporting tools.

DRIVE CONSISTENT AND IMPACTFUL CONSUMER ACTIVATION MAPPING

1. Design a global Consumer Activation Map template for Brand and Market companies that will help drive better alignment for campaign development and best-in-class campaign execution with a clear consumer journey.
2. Embed and upskill brand and market companies on the template and process to deliver global consistency and standardisation.
3. Support affiliates in the delivery of their consumer activation maps, gather feedback and continuously look to improve and optimise approach.

ANIMATE AND UPSKILL THE DIGITAL & WIDER MARKETING COMMUNITY

1. Upskill the marketing organization with a performance mindset and the use of data-driven marketing.
2. Identify and provide recommendations, best practices to improve marketing performance.
3. Support Brands and Markets in the advanced use of data-driven marketing.
4. Coordinate and communicate regularly with the affiliates.

Those responsibilities will strongly participate to strategic objectives of the wider team:

We champion the moments that drive our consumers closer to our brands by:

1. Reach and Recruit relevant audiences.
2. Build impactful brand experiences through content.
3. Fuel our activations with consumer data.

Your scope

1. Key internal stakeholders: HQ Global Marketing team; Management Entities; Affiliates (Brand & Market Companies) marketing teams; HQ Tech Solutions, Legal/DPO, Consumer Insights.
2. Key external stakeholders: digital agencies; martech providers; expert consultants.
3. Geography: 100% International.
4. Travel required: 10%, as needed.

If you recognize yourself in the description below, don’t wait to apply!

1. You have at least 5 years’ experience in marketing analytics on digital marketing and/or media functions in an international environment.
2. You hold a master’s degree in marketing or business.
3. Strong experience in web and analytical tools (using, analyzing and potentially configuring, implementing): Google Analytics, Google Tag Manager, CMS (e.g. WordPress), Search Tools as SEMrush, reporting BI.
4. Advanced Excel and proven data interpretation skills.
5. Understanding of key martech tools in: CRM (Salesforce Marketing Cloud), Social/Media (FB Manager, Programmatic, Ad verification, Search, Social Listening tool…)
6. You are fluent in English, both written and verbally. French and other languages advantageous.
7. You have strong business and results-driven mindset and you are pragmatic, rational and curious, with a strong appetite for analytics.
8. Strong stakeholder management experience - Ability to interact with multiple business and tech stakeholders at all levels.
9. Strong understanding of digital channels and end-to-end reporting structures.

Wait, there’s more…

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily and grow in global Group holding various brands distributed across more than 160 markets.

Pernod Ricard values diversity and solidarity within its organization and in its relations with its stakeholders. Our recruitment methods focus on skills and we welcome all types of talent.

Job Posting End Date:

Target Hire Date: 2024-10-01

Target End Date:

About Us

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.

Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis.

Pernod Ricard is also a United Nation’s Global Compact LEAD company.