Digital Marketing Manager

• Are you passionate about data-driven marketing and finding innovative ways to acquire and retain customers?

• Do you excel at crafting marketing campaigns that drive revenue growth and customer engagement?

• Are you excited to work with digital products that help website owners optimize their performance?

If you're looking for an opportunity to make a significant impact through marketing strategy, campaign execution, and performance analysis, you might be the perfect fit for our team!

We're seeking a skilled Digital Marketing Manager to join WP Media and contribute to the growth of our three products: WP Rocket, Imagify, and RocketCDN.

Keep reading for more details!

Become Our New Digital Marketing Manager!

As a Digital Marketing Manager, your role will be to develop and execute marketing strategies that drive customer acquisition, retention, and revenue growth. Your work will be crucial in helping our brands expand their reach and performance.

You will report to the Head of Marketing and work closely with the rest of the marketing team. We work remotely, and ideally you should live in a time zone between GMT+3 to GMT-5.

What You Will Be Doing:

Here is a list describing the tasks involved in this position:

Strategy, Analysis & Reporting

• Analyze marketing performance, customer behavior, and feedback to identify trends and areas for optimization.
• Define and oversee marketing campaign planning, coordinating with other teams for product releases, promotions, and key announcements.
• Monitor and optimize marketing costs to improve efficiency and maximize ROI.
• Measure and report performance across key metrics (CTR, CPA, conversion rates, retention, etc.)

Customer Acquisition

• Plan, execute, and optimize paid traffic campaigns across multiple channels (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Create, test, and optimize landing pages to improve conversion rates.
• Develop and manage lead generation flows to attract high-quality prospects.

Customer Retention & Engagement

• Understand the customer lifecycle and implement strategies to improve engagement and retention.
• Identify and address customer friction points in collaboration with the Customer Care team.
• Plan and execute promotional campaigns, ensuring proper scheduling, audience targeting, and performance tracking.
• Enhance customer engagement through optimized email flows, including renewals, cart abandonment, cross-sells, and upsells.

What Do You Need to Excel at This Job:

Growth & Analytical Mindset

• You’re always looking for ways to optimize campaigns, improve engagement, and drive sustainable growth.
• You dive into data to track performance and make actionable, data-driven recommendations.
• You’re comfortable with key marketing metrics like CTR, CPA, LTV, conversion rates, retention rates using them to guide your decisions.

Detail-Oriented Execution

• You pay close attention to details, ensuring accurate campaign setup, proper segmentation, and flawless execution - especially in email marketing.

Prioritization & Organization

• You thrive in a fast-paced environment, balancing multiple projects while keeping a structured approach.

Proactive & Solution-Oriented Thinking

• You don’t just execute tasks - you anticipate challenges and actively seek solutions to improve marketing efficiency.

Adaptability & Curiosity

• You stay ahead of digital marketing trends, experimenting with new channels, strategies, and tools.

Strong Communication Skills

• You can articulate ideas clearly - whether writing ad copy, presenting campaign results, or collaborating with the team.
• You communicate effectively within the marketing team and across teams, ensuring smooth collaboration with Product, Customer Care, and Engineering.

What You Should Know About Our Company: WP Media

Founded in 2014 in Lyon, France, WP Media is an equal opportunity employer with a distributed team of over 45 teammates living around the world. We are best known as the creators of WP Rocket, but we also developed Imagify and RocketCDN.

Do We Share the Same Values?

Mutual respect, collaboration, and inclusivity are the fundamental values that support our life as a team.

We encourage our employees to enjoy their family and hobbies with flexible working hours and minimum vacation policy.

Perks and benefits

• Budget for setting up your home office
• Monthly budget for your remote-work expenses

We like to see each other in person whenever possible. Every year, we organize a trip with the whole team and spend a week of coworking and fun activities together.

Let us know why you would like to become our Video Content Creator and why you think you are the person we are looking for.

We can’t wait to receive your application!