DATA ENGINEER EXPERIMENTE(E)

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial / distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

The Senior Brand Manager is in charge of the full implementation of the brand strategy in the market, including all the brand 4P’s in collaboration with the cross-functional and regional brand development teams.

• Builds robust NPD launching plan including commercial strategy (price, promotion, dist. etc), financial model and brand local adaptations
• Partners with the regional brand teams to develop the short and long term plan for the brand considering local needs, including brand equity, core growth, nnovation and communications
• Builds and implements the 360 degrees activation plan for the brand, including promotions, in-store visibility and media.
• Partners and directs our global media agency to develop a comprehensive annual plan to achieve our reach & engagement targets.
• Is responsible for building the annual brand plans and build the internal & external engagement strategies, from internal presentations with the commercial team, sales field force, customers trade stories & meetings, etc.
• Leads the monthly sales and operating process through clear understanding of the demand plan drivers, from external insights to local specifics.
• Develops the e-commerce strategy in collaboration regional central capabilities team.
• Is the driver of brand insights, analyzing external brand, category and competition performances through Nielsen databases, transforming data to insights and actions
• Leads the brand financial model, being the owner of the P&L.
• Monitors, recommends and implements any corrective actions needed to the brand plan to achieve the annual targets.
• Manage 1 brand intern.

PROFILE

• Bachelor's degree (BAC+5), graduate of a business school.
• Minimum of 3-5 years of marketing experience, primarily in the GMS (marketing, category, activation).

KEY QUALITIES FOR SUCCESS

• Strong leadership and influencing skills in a matrix organization.
• Results-oriented and solution-focused, proactive.
• Understanding of consumer issues and the retail sector.
• Analytical skills and proficiency in panels (Nielsen).
• Strong rigor in project management, organization, and planning.