Data Analyst Specialist - Entry level

Artefact is a new generation of a data service provider, specialised in data consulting and data-driven digital marketing.

Our purpose?

Every day we boost our clients' data transformation into business impact across the entire value chain of organisations.

Our strength?

Our data services stand on a double expertise: the combination of Artificial Intelligence and the business prowess acquired from our customers around the world, such as AccorHotels, Orange, Carrefour, Engie, Samsung, L'Oréal, Nissan...

Artefact's success comes from a unique mix of company assets: cutting-edge data technologies, agile methodologies for fast delivery, cohesive teams assembling the finest business consultants, data analysts, data scientists, data engineers, and digital marketing experts.

Artefact is looking for a Data Analyst Specialist for our clients, in order to reinforce our multiple data marketing offers.

Artefact is :

• 13 offices in Paris, London, Shanghai, Dubai...
• 4 practices: Data Consulting, Data Marketing, Activation and Creation

What you will be doing: Key responsibilities

As a Data Analyst Specialist, your role will encompass:

• Creating and implementing a tagging plan, using analytics tools according to the template and basic configuration.
• Performing audit reports and creating web analysis studies (client journey, landing page, channels ROI) by defining and monitoring different KPIs and PIs.
• Monitoring different activities that can be impacted by web analytics (Activation, UX / CRO, tracking, trafficking).
• Actively contributing to the expertise level and competencies of the Data & Analytics team.
• Closely collaborating with the other divisions (Media & Activation, Creation, Consulting, Data Science and Data Infrastructure) to provide data-driven marketing services to your clients.

Qualifications: Education & experience required

With 1-2 years of experience in the digital marketing environment, preferably with big client accounts, you have:

• Academic level of education (Bachelor or Master).
• Knowledge in working with a tagging plan, either by optimising an existing setup by solving problems and challenging existing tagging plans, or drafting and setting up a tagging plan according to the template.
• Knowledge of web analytics platforms like Google Analytics, Adobe Analytics, etc.
• Familiarity with tag management systems like Google Tag Manager, Tag Commander, Tealium IQ Tag Management, Launch / DTM etc.

Preferably, you also have:

• Optionally, familiarity with the Data Management Platforms like BlueKai, Krux, Ysance, Weborama, Adobe Audience Manager, Tealium Audience Streams, etc.
• Knowledge in website optimization tools like Hotjar, Google Optimize360, Content Square, AB Tasty etc. is appreciated.
• Knowledge in customer journey optimization / CRO is appreciated.

What we are looking for

• A Doer: you get things done and inspire your colleagues to do the same.
• An Analyst: you LOVE data and think every company should take their decisions based on facts.
• A Pragmatist: you have a no-nonsense mindset that seeks practical and realistic solutions.
• A Mentor: your clients and teams naturally seek you out for advice.
• An Adventurer: you're an entrepreneur constantly looking for business opportunities.

Why you should join us

• Artefact is the place to be: come and build the future of marketing.
• Progress: every day offers new challenges and new opportunities to learn.
• Culture: join the best team you could ever imagine.
• Entrepreneurship: you will be joining a team of driven entrepreneurs. We won't give up until we make a huge dent in this industry!