The e-Retail Digital Marketing Analyst position involves working directly with a dynamic team of eRetail business analysts based in Lyon, France, as they assist internal business partners in developing e-Retail strategies to achieve Michelin business goals.
Tracks, measures, and analyzes trends of the eRetail execution of Michelin tyre products on identified e-Commerce websites, with a focus on defined KPIs.
Understands e-Retail business requirements and how to map those requirements to specific distributor relationships contexts.
Extrapolates trends and patterns from data analysis and suggests improvement opportunities.
Compiles a comprehensive narrative of how online distributors execute Michelin tyres e-Retail while interacting with initiatives; provides operational insights and recommendations.
Forecasts and prepares reports measuring the effectiveness of programs/action plans.
Designs and builds reports using multiple tools (e.g., dedicated Web analytics tools, Excel, PowerPoint, Power BI).
Participates in scoping meetings and presentation meetings with internal business partners.
Plays a leading role within the Pune e-Retail Digital Marketing Analysts team and acts as a problem solver towards other analysts.
Keeps up-to-date with the newest analytics and digital/e-commerce marketing trends.