Customer Marketing Manager

ABOUT KOLSQUARE

Kolsquare is the leading Influencer Marketing software solution in Europe, trusted by marketing professionals to manage KOL (Key Opinion Leader, also known as influencer) marketing campaigns. Our platform is designed to optimize brand communication strategies, addressing the challenges of the digital era.

With Kolsquare, professionals can seamlessly identify the most suitable KOL profiles, manage their campaigns from start to finish, and analyze their results and performance metrics.

Kolsquare leverages cutting-edge Big Data, AI, and Machine Learning technologies to empower hundreds of clients—including Coca-Cola, Danone, Publicis, Orange, Sézane, and Decathlon. We help brands forge meaningful partnerships with over 3 million KOLs who have 5,000+ followers across 180 countries on platforms like Instagram, TikTok, Twitter (now X), Facebook, Snap, and YouTube.

In 2024, Kolsquare became part of the team.blue group, one of Europe’s largest private tech companies. This partnership amplifies our commitment to innovation, excellence, and our continued trajectory of exceptional, profitable growth.

OUR MISSION

Kolsquare is proud to be a Benefit Corporation, certified B-Corp in 2024.

Our mission is to help you realize your full potential while making a positive impact on the world.

Influencer Marketing is hailed as a revolutionary $30B industry that has transformed the media and digital landscape. It is both a goldmine of opportunity and a field surrounded by myths and uncertainties. While everyone acknowledges its impact on brand awareness and customer acquisition, not everyone knows how to harness its potential effectively.

At Kolsquare, we believe wholeheartedly in the power of this new media. We see it as the most impactful way for ideas, individuals, and organizations to grow and achieve their greatest potential. Furthermore, we believe it is an incredible tool to create meaningful, positive change for a better world.

Our mission is simple: to make the power of KOL Marketing accessible to all.

YOUR MISSION AS CUSTOMER MARKETING MANAGER

Turn Kolsquare into the most vibrant and loyal customer community in the European MarTech landscape.

YOUR SCOPE AS CUSTOMER MARKETING MANAGER

Reporting to the Head of Growth, you will develop and execute marketing strategies that drive customer engagement, activation, and retention across Kolsquare’s global markets, playing a key role in our company's growth.

As Customer Marketing Manager, you will be responsible for optimising Kolsquare’s customer journey from onboarding to advocacy, ensuring that each touchpoint delivers value, promotes product stickiness, and drives brand loyalty. Your primary objectives are to enhance the overall customer experience, reduce churn, and build a thriving community that connects and empowers our users.

You’ll collaborate with the product, sales, customer support, and marketing teams to ensure all initiatives align with product updates, customer needs, and the overall company goals.

Your main responsibilities:

1. Customer Journey Ownership: Map and oversee the customer journey from activation to retention. Identify optimisation opportunities and implement initiatives that enhance the customer experience, driving loyalty (emailing, content, gamification, …).
2. Customer Database Management: Segment and maintain the client database updated, ensuring accurate identification of contacts to support targeted communication and engagement strategies.
3. Customer Communication: Oversee the customer communication activities, including email marketing, tailored content, product updates, and upsell campaigns to increase brand love, product stickiness and customer lifetime value.
4. Advocacy: Lead initiatives that foster advocacy, including customer reviews, referral programs, and success stories. Partner with key customers to gather and incorporate valuable product feedback.
5. Community Building: Foster an engaged community by leveraging customer stories, content collaborations, and events, ensuring customers feel valued and involved.
6. Churn Reduction: Identify at-risk customers early and develop proactive marketing strategies to retain them, in collaboration with the customer support and success teams.
7. Customer-Centric Culture: Advocate for customer-centricity within Kolsquare, ensuring that customer feedback and needs are reflected in all marketing and product efforts.

This job is tailored for you if:

• You have 5 years of work experience in customer marketing or a similar role, with a track record of success in a MarTech/AdTech environment, preferably in an international setting.
• You are a strategic thinker with an operational mindset and a deep understanding of the customer lifecycle in a SaaS context.
• You are highly collaborative and enjoy working cross-functionally.
• You have excellent communication skills and are comfortable crafting messages for different customer segments.
• You are data-driven and have strong analytical skills.
• You are creative and ready to develop innovative customer programs that create long-lasting relationships.
• You are passionate about community building and have experience fostering customer advocacy and loyalty.
• You are a team player.
• You love digital marketing, social media and influencer marketing.
• You are fluent in English (compulsory).

Kolsquare is an “on demand” work from home company, with a head office in Paris, France. You will have access to our coworking network Spaces in 400+ cities in the world, and we will gather physically on a monthly and quarterly basis with other Kolsquarians for great team building events.

Our values at Kolsquare:

Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.

We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.