Chief Marketing Officer

Our client, an iGaming Casino/Sportsbook operator, is looking to further structure their C-Level department with this hire.

This is a pivotal role, serving as the strategic visionary and leader of the marketing department. You will be responsible for overseeing and driving the company’s marketing efforts to achieve business goals and enhance brand presence. This influential position requires a combination of strategic thinking, creative prowess, and analytical acumen to navigate the rapidly evolving marketing landscape across the iGaming industry and deliver impactful campaigns that resonate with target audiences.

Responsibilities:

• Define the company's marketing strategy: Use company initiatives to craft effective marketing campaigns including digital marketing, social media, email campaigns, PR, and advertising.
• Develop a marketing plan: Conduct market research and evaluate brand performance to pinpoint the highest priorities and find creative, measurable ways to achieve results.
• Build and manage the marketing team: Hire, onboard, train, and manage marketing team members who are creative, driven, and work well together.
• Develop and oversee successful marketing campaigns: Plan, execute, and evaluate marketing campaigns.
• Establish external partnerships to expand market reach: Identify strategic partnership opportunities with companies and brands that align with the company’s goals and target audience, craft partnership proposals, and negotiate terms.
• Oversee brand management: Take ownership of the company's brand image, ensuring consistency in messaging, branding, and visual identity across all marketing channels.
• Oversee digital marketing strategies: Take a holistic approach to optimizing online marketing activities, including building and executing content marketing strategies and managing SEO and SEM efforts.
• Maintain regulatory compliance: Ensure the organization’s marketing activities comply with all relevant industry regulations and standards.
• Identify emerging marketing technologies.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Proven experience as a senior marketing leader in the iGaming industry (A Must).
• Strong track record in developing and executing successful marketing strategies that drive growth and achieve business objectives.
• In-depth knowledge of digital marketing, brand development and management, lead nurturing, and marketing automation.
• Experience in market research, customer segmentation, and competitive analysis.
• Excellent analytical skills with the ability to leverage data to make informed decisions.
• Exceptional leadership and team management abilities.
• Outstanding communication and presentation skills.
• Entrepreneurial mindset with the ability to thrive in a dynamic, fast-paced environment.

What's on offer:

• Fully remote working, within a European timezone.
• Very competitive salary.
• Discretionary company bonus scheme.

Interested? Great, let's talk! Apply directly or send your CV to chanelle.demanuele@exactasolutions.com

Seniority level

Executive

Employment type

Full-time

Job function

Marketing

Industries

Gambling Facilities and Casinos