At Danone, the vision of the Strategic Insights & Analytics (SIA) department is to inspire and provoke sustainable competitive growth, rooted in Human Insights & Analytics.
In this role, you will inspire, shape and influence the mid long-term strategy of water brands, while guiding marketing teams in developing both brand building and brand activations initiatives.
We are looking for a Strategic Insights and Analytics Manager to lead our protein segment's insights and analytics efforts. This role involves developing consumer-focused strategies, identifying market opportunities, and guiding business decisions with data-driven insights. You will provide global and local teams with the insights needed for growth in the protein segment, particularly in leading the development of this space.
Mission of the role:
In particular:
Main responsibilities & KPIs:
Collaborate with cross-functional teams to ensure strategies and initiatives are grounded in deep consumer and market insights.
Help land the Protein Benefit-Framework by partnering with topline teams (marketing, category management, sales, R&I, etc.) across the business to build category, portfolio, and brand strategies to identify future category landscape and quantified future sources of growth rooted in strong consumer and customer insight. Provide overall guidance for local CBUs, participating in managing and engaging the SIA community on the topic, supporting local teams and fostering best practices.
Conduct comprehensive category and brand audits to understand consumer needs and preferences.
Plan, develop and execute research plans grounded in understanding of the business challenges and opportunities to guide decision-making processes.
Monitor market trends to identify opportunities and maintain a competitive edge.
Provide insights throughout the innovation and renovation processes, ensuring value proposition aligns with consumer needs.
Evaluate new products, communication and ideas to optimize the portfolio.
Lead research and analytics to support category and brand strategies, identifying future growth opportunities.
Integrate and triangulate data and insight from multiple sources, bringing the outside-in, injecting/feeding consumer insights across different areas of the business (brand, product, communication, innovation, packaging, channel, shelf) to inform strategic decisions.
Present findings to key stakeholders, translating complex data into actionable business recommendations.
Place of the role in organization: Reports into the Dairy SIA Senior Manager for Protein & Innovision. Interacts with Dairy Marketing Teams, Dairy R&I & Sales Teams, Global & Local SIA teams, UX teams, as well as Global Capabilities & Growth teams (IBC, Analytics, Digital).
Our employer commitments:
The criteria below remain indicative. A candidate who has a different combination of experience and skills could also be considered.
We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all applications by fostering an inclusive work culture where everyone can feel at home.
*All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, gender identity, disability…
One Planet, One Health - BY YOU!
Our four core values "HOPE": HUMANISM, OPENNESS, CLOSENESS and ENTHUSIASM serve as our compass.
Every day, you will make decisions that impact our economic and societal performance, as well as our ability to achieve our ambitions.
At Danone, you can just be yourself. We are convinced that it is up to YOU to define how you work, develop and progress.
With us, you will work in a challenging, authentic, and caring environment.
Want to know more about the daily life of our danoners? Check out our LinkedIn page and our @DanoneTalentFrance Instagram account.
You want to take action to bring health through food to as many people as possible? Join us!
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