Brand advocacy manager - Premium

You will play a key role in shaping and executing the brand advocacy strategy driving impactful storytelling across social media influencer partnerships and integrated campaigns. By coordinating efforts across teams and regions you will ensure seamless alignment with broader brand goals.

Social Media & Influencer Partnerships

Manage the daily operations of social media channels, influencer partnerships, and content collaborations ensuring consistent brand messaging and fostering a strong engaged community.

Advocacy Coordination & Governance

Coordinate advocacy efforts with broader marketing strategies to ensure seamless alignment with overall brand goals. Enforce best practices and governance across all advocacy efforts ensuring consistency in messaging and strategy across regions.

Community Engagement & Social Listening

Monitor real-time community engagement, respond to trends and feedback, and leverage social listening to identify opportunities and activate brand advocates.

Project Management & Campaign

Manage the execution of social media campaigns and influencer activations optimizing for engagement. Oversee timelines, ensure smooth project delivery, and collaborate with agencies and creative teams to meet campaign objectives.

Stakeholder & Agency Management

Manage editorial and paid social boosting strategies, analyze KPIs for social media and advocacy campaigns, and derive actionable insights to optimize performance.

Performance Measurement & Reporting

Execute and manage the editorial paid social boosting strategy, analyze KPIs for social media and advocacy campaigns, and derive actionable insights to continuously optimize performance.

Qualifications:

• Degree in Communication / Marketing
• Experience: 5 years in Communication and Marketing
• Strong affinity with the hospitality industry
• Expertise in social media and influencer marketing
• Cross-functional coordination skills
• Strategic mindset with strong analytical abilities
• Excellent communication skills (both written and verbal)
• Ability to work cross-functionally

Additional Information:

Why Join Accor

• We are committed to the world around us with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

Your Career:

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
• Training and career paths are defined both individually and collectively allowing us to grow together on a daily basis.
• We value the richness of diverse nationalities represented from various backgrounds encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees especially those with disabilities.

And Also:

• ALL Heartist Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide.
• Heartist for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
• Sustainable Mobility Package up to 700 for the use of green transportation or 50 coverage of Pass Navigo (public transportation pass).
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.

Remote Work:

Employment Type:

Key Skills:

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Experience: years

Vacancy: 1

Brand Manager • Issy-les-Moulineaux, France