We make hearts beat. “We wish to create a welcoming home and bespoke moments to reveal and empower femininity, and nurture a multicultural community of clients, lasting through generations” Pieter Mulier
Since 1964, Alaïa is a Parisian Fashion Maison, with a Couture soul and a timeless sense of beauty. Azzedine Alaïa, a legendary master of cut, changed the look of fashion in the 80’s with his sculptural silhouettes. Today, the Belgian Creative Director Pieter Mulier, perpetuates his quest of perfection and modernity, sharing the same technical skills and passion for arts. Shape driven creations and iconic knits are sculpted on the body, crafting unique interpretations of the free beauty of women.
As an Assistant Store Manager, you will be responsible for:
Team Management and Development
Client and Business Development
Selling and Floor Management
Operations
KEY RESPONSABILITIES
Boutique performance and sales achievement
Co-monitor the achievement of sales targets and KPI’s for the boutique
Work with the Boutique Manager on quarterly action plan to deliver expected growth and reach targets
Provide monthly and adhoc reporting (sales, traffic, KPIs, follow up, missed sales, stock issues, CS, discount…) and propose corrective actions.
Support the effective running of the boutique
Team management and people development
Support the Boutique Manager in the management of the team to optimize personal and boutique performance and profitability
Communicate and motivate the team around the strategy and vision of the Maison and their collective and individual contributions
Support the Boutique Manager in conducting team meetings, ensuring that staff is aware of the targets and clients experience best practices
Support the Boutique Manager with the annual performance management process to provide feedback
Delegate operations activities and establish clear responsibilities within the team
Assist the Boutique Manager to provide trainings to the team and support the coaching to drive success
Create a business-oriented approach and positive mindset in the boutique through team builder and supportive environment
Client development
Champion clienteling behaviors and ways of working among the team to drive a client centric business: proactive outreach with existing clients and prospects, head to toe styling, working by appointment
Elevate client experience in store and out of store ensuring brand guidelines are met
Define with HQ & Boutique Manager the objectives in terms of client retention, recruitment and reactivation to achieve sales target
Leverage all clienteling tools to achieve the results: clienteling app, client development plans, local experiences.
Report on ROI following clienteling and CRM actions implemented in store, providing insight to unlock specific opportunities by store and client segment
Work with retail network on strategy and execution of customer plans to reach top client growth objectives
Research and negotiate local opportunities to partner with personal shoppers / stylists, and other targeted and qualitative groups to acquire luxury audience
Boutique operations and administration
Responsible for all group, Maison and boutique policies, procedures and guidelines to be applied in-store
Monitor visual merchandising and displays to maintain brand image and boutique presentation
Ensure compliance with sales, financial and security procedures as outlined by the Maison
Supervise the boutique back office and administration
Monitor the quality of the client database per sales associate and that daily traffic is counted correctly daily
Ensure the boutique is properly maintained (light, furniture etc) and take corrective actions in accordance with the Brand standards & guidelines
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