Alternance - Management de contenus d’engagement client en B2B - Service communication Commerci[...]

Alternance - Management de contenus d’engagement client en B2B - Service communication Commerciale Monde (F/H)

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KEY EXPECTED RESULTS

• Deploy Content Strategies: Implement content strategies, programs, tools, and activation guidelines according to the marketing and communication strategies of the Business Line and DCEM.

• Develop Guidelines: Create guidelines to support all initiatives (product launches, Group topics, etc.) by offering a complete content experience across all touchpoints (online, offline, owned, shared, earned, paid...).

• Collaborate with Regions/Territories: Work with regions/territories to produce relevant content tailored to their needs while maximizing the use of these contents.

• Monitor Content Performance: Oversee the performance of global content and assets.

• Propose Corrective Actions: Suggest corrective measures based on content performance analysis.

• Manage Agency Relations: Handle the relationship with the agency concerning the content in charge and the associated budget.

• Publish Global Assets: Release global assets and content within the Group's content management ecosystem (Michelin Content Center, PIM...), adhering to naming conventions.

• Conduct Communication Trend Monitoring: Set up and analyze monitoring of communication trends in the domain (SEA/SEO, mobile, video, email, social networks, etc.) to anticipate/react to changes.

• Test and Benchmark Content: Test content and conduct benchmarks to continuously improve performance.

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Michelin entreprise engagée dans la mobilité durable et reconnue pour ses actions en faveur de l’expérience employé!

Pour en savoir plus sur le Groupe : https://recrutement.michelin.fr

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