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Description de poste

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 20 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Barilla is looking for a Brand PR Senior Manager.

As the Senior Brand PR Manager, you will play a pivotal role in building and enhancing the equity (reputation) of Barilla Group brands. Your primary focus will be on developing and implementing effective Brand PR and Influencer Marketing strategies – in line with global and local guidelines - in Western Europe (focus on France).

Key Accountabilities :

Brand PR :

• Create strong and efficient local PR & Influencer marketing initiatives based on global toolkits and annual PR agenda in close collaboration with multiple internal stakeholders (Marketing, Category, Social & Digital, Corporate Communications, etc.)
• Source and pitch regional PR-first or PR-only campaigns born from insight & trends
• Implement press and influencer initiatives in the assigned Region for our brands
• Measure KPIs and frameworks for all PR activities, track & report on relative success / areas of improvements
• Build and maintain a network of local PR agencies to support plan execution
• Manage the relationship and deliverables of PR agencies
• Be the point of reference for long term Barilla Brand related communication towards press and media in assigned Region
• Support the external communication to key stakeholders (opinion leaders and partners, consumer and lifestyle press, customers and consumers) to build, promote and defend the reputation of our Barilla brands
• Execute key brands’ events and initiatives defining contents, key topics and messages, speakers / participants scouting and engagement, rules, format
• Support the assigned markets in developing and driving specific local events on for relevant brands in scope.

Media Relations :

• Implement relationships with the media aligned with media relations policies, ensuring their alignment with the objectives and strategies defined by the Unit’s Director
• Contribute to managing the relations with national media on topics that impact directly on the reputation of our products or brands.
• Manage the relationship with the network of PR agencies to guarantee the consistency of outgoing messages, reflecting the nature of different local situations and in line with the guidelines relating to the approach towards the outside world shared with the unit’s head and Chief Officer
• Collaborate with Group Communication and External Relation team to spread key Group messages and mitigate potential issues
• Collaborate with the media team in order to implement / develop synergies when approaching the Media Partners with reference to the assigned areas

Requirements :

• Min experience (years) : min 5+ years of Brand PR experience
• Field of Studies : Communication, Media, Marketing, Journalism
• Communication skills, presentation and public speaking
• Stakeholder management; Strategic Thinking
• Detail-oriented manager who can delegate effectively to empower teams
• Creative thinker with the ability to identify opportunities and generate 'out-of-the-box' ideas
• Skilled in understanding different cultures in key markets, leading to successful global PR strategies

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.