Ad Operations Specialist

3+ years of experience in digital ad operations, ideally with Google Ads, Meta Ads, programmatic advertising, and other major ad platforms.

Strong technical expertise in troubleshooting ad delivery, tracking, and attribution issues.

Deep understanding of pre- and post-launch campaign execution, including advanced UTM tracking and analytics integration.

Strong attention to detail and ability to manage multiple campaigns simultaneously.

In-depth knowledge of ad policies, compliance, and industry best practices.

Ability to translate high-level marketing strategies into detailed campaign execution plans.

Experience leading a team and mentoring junior team members.

Job Responsibilities:

Lead and oversee digital ad operations across multiple platforms, ensuring high-quality execution.

Develop, implement, and optimize digital advertising strategies across Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic platforms.

Conduct advanced A/B testing, audience segmentation, and keyword research to improve campaign performance.

Collaborate cross-functionally with internal teams (creative, data analytics, and strategy) to align campaign goals.

Ensure all campaigns meet KPIs and business objectives through data-driven optimizations.

Identify and troubleshoot technical issues related to ad tracking, pixels, and integrations with analytics tools.

Stay updated with the latest ad tech trends, platform updates, and industry innovations.

Manage budgets efficiently and provide detailed performance reports with insights and recommendations.

Preferred Additional Expertise:

Experience with marketing automation and CRM tools.

Strong knowledge of conversion rate optimization and landing page best practices.

Expertise in building and analyzing custom journey maps and buyer funnels.

Experience in managing and negotiating with ad vendors and third-party platforms.