Marketing Data & AI Lead

Who are we?

We’re here to set a new industry standard for search marketing.

Intentio Agency is a Helsinki-based digital marketing agency fully dedicated to search — both organic (SEO) and paid (SEM). We help our clients succeed in the most business-critical digital channel: the one closest to conversion and the primary driver of leads and sales for most companies.

We challenge the industry norm with deep expertise and a unified approach — ensuring our clients understand how both sides of search work together to drive performance.

Our clients value us as a strategic partner. We don’t just optimize campaigns — we use search data as a business navigator, uncovering demand trends and growth opportunities that guide broader decision-making.

We take pride in our exceptionally high customer satisfaction, reflected in our Net Promoter Score (NPS) of 100. Our customer-centric approach is at the core of everything we do.

Now we’re looking for a forward-thinking Marketing Data & AI Lead to shape the future of performance marketing with us.

What’s the goal of this role?

• Ensure client satisfaction and retention by turning creative technical ideas into reality within Intentio.
• Strengthen Intentio’s competitive advantage in combining data and generating actionable insights.
• Optimize team efficiency through scalable solutions that don’t rely on a single consultant’s expertise.
• Focus on data-driven insights that guide strategic collaboration and engage C-level stakeholders.

Above all, our core objective is to differentiate Intentio in how we combine data and generate insights that shape marketing decisions.

Key Responsibilities & Initiatives

• Unified reporting capabilities: Develop standardized reporting frameworks and enhance Intentio’s analytics, such as MMM capabilities and other modeling projects.
• Scalable data solutions: Build and refine client databases, data pipelines, and analytics workflows so that reporting and data models can be rolled out across multiple client accounts. Lead the development of Intentio’s own tools for data integration, bringing insights to our teams and customers without hype—only concrete AI applications that genuinely improve outcomes.
• AI Workflows & Automation: Incorporate AI solutions (e.g., LLM applications) into our processes, from building automated analytics dashboards to leveraging APIs for marketing platforms (Google Ads, analytics tools, etc.). Share best practices with the team and serve as the go-to person for practical AI applications and examples of how AI fits into our solutions, insights, and processes.
• Project-based analytics: Deliver analytics projects (e.g., GA4 and GTM implementations) and solve data challenges for our clients. Collaborate closely with other Intentio experts and client teams, ensuring end-to-end accountability for data capabilities.
• Responsibilities & Time allocation: Approximately 40% of your time is billable client work, including projects that advance Intentio’s overall data capabilities. The remaining 60% is dedicated to developing our data competencies and supporting team members internally. You will have comprehensive responsibility for our data roadmap and will prioritize development areas in line with business strategy and needs.
• Context & Collaboration: Success in this role requires a strong understanding of the broader business context: active collaboration with colleagues and clients is essential.

Tech Stack You’ll Work With

• Google Cloud Platform (BigQuery, Cloud Functions, etc.)
• SQL, Python
• LLM Applications (e.g., building AI-enabled workflows)
• ETL tools
• API integrations (marketing platforms, analytics platforms...)
• Google Looker Studio
• GA4, GTM, GSC
• Apps Script

Example focus areas in Your role

• Data Integration & Dashboard Development: Combine and manage data from various sources (marketing platforms, product feeds, analytics tools, e-commerce systems, etc.) using solutions such as BigQuery. Collaborate with colleagues to transform raw data into actionable insights, supported by AI-driven visualization and reporting.
• Brand Performance & Insights: Create analytical frameworks for monitoring brand-related metrics over time, including competitor benchmarking. Segment results by region or other relevant factors to uncover trends that inform strategic decision-making.
• Keyword Research & Market Trends: Develop scalable workflows for keyword research that respond to user input, leveraging various data sources. Identify emerging topics to help shape new business or marketing opportunities.
• AI-Driven Marketing Workflows: Implement intelligent alerts and insights to optimize key marketing platforms. Explore chatbot-style interactions for more intuitive account management. Work towards automating targeted recommendations and actions based on AI-driven analysis.

What does success look like in this role?

• Positive impact for our clients: Our clients trust and see clear benefits from the new data-driven solutions we introduce.
• Positive impact for our team: Everyone at Intentio sees tangible value from the development initiatives you lead.
• Professional growth mindset: You’re eager to expand your own skill set, continuously learning the competencies needed to excel in this role.
• Collaboration & transparency: You enjoy documenting the work, mentoring potential new marketing data hires, and ensuring that the entire team understands the “what” and “why” behind each solution.

Requirements

• Marketing data and web analytics: You have a proven track record of working with digital marketing data. You're comfortable using tools like GA4 and GTM. Whether building dashboards, setting up custom tracking, or identifying growth opportunities through data, you bring clarity to complex marketing performance questions.
• Data infrastructure: You understand data architectures and are familiar with commonly used programming languages and cloud solutions (SQL, Python, SQL, BigQuery etc.). You have experience in Google Cloud Platform.
• Data modeling: You have experience in marketing mix modeling and have applied statistical modeling techniques to measure incrementality and evaluate the impact of experiments.
• API integrations: You connect data across multiple platforms—spanning automation tools to analytics suites—ensuring efficient workflows and consistent data exchange.
• AI early adopter: You actively test AI solutions, identify and integrate those that deliver tangible business value.
• Strategic & commercial thinking: You view data through a business lens: pinpointing real-world challenges, proposing impactful solutions.
• MarTech fluency: Your familiarity with Ad Platforms (Google Ads, Meta, TikTok), CDPs (like Custobar), marketing intelligence tools (like Ahrefs or Semrush), automation tools (like Zapier), and CRM systems (like Hubspot or Salesforce) helps you see how data underpins customer engagement and growth.
• Languages: professional proficiency in English and Finnish.

We offer

We are a growing agency with an open-minded culture and a truly collaborative atmosphere. At Intentio, you’ll find supportive colleagues, opportunities to develop your skills, and the freedom to bring bold ideas to life. In addition, we provide:

• HSL travel allowance: 1000€/year
• Phone benefit: up to 700€ (VAT 0)
• ePassi lunch benefit (taxable value)
• Virike benefit: 400€/year
• Comprehensive occupational health services: via Terveystalo
• Personal development budget: 1500€/year
• Monthly salary: from €5,000 (final amount will be determined based on the candidate's previous experience and skills)

We believe in fostering a diverse, inclusive, and respectful work community, welcoming people of all backgrounds. We encourage everyone to apply—regardless of gender, age, ethnicity, sexual identity, or any other aspect. You as a person and your passion for data-driven marketing and AI is what truly matters.